Pick a game type
Choose the right OmniLab Games format based on your campaign goal, build complexity, and reward logic.
Choose the game format that fits the experience you want, when you know your goal but not yet which game to build. Each game is added as a Touchpoint inside a campaign.
Not sure where to start?
For a quick, reliable first build, choose Wheel of Fortune. It is one of the fastest ways to publish a playable game that hands out a reward.
Pick by the experience you want
Start from the moment you want the participant to feel:
- Instant surprise or lucky reveal — choose a luck-based game: Wheel of Fortune, Scratch Card, Reveal Card, Simple / Instant Win, or 3D Selection Game.
- Answer, score, or compete — choose a skill-based game: Memory, Quiz, Catcher, or Form.
- Unlock access, content, or a limited offer — choose an access-based game: Offer Pass or Gated Content.
- Return day by day — use the Advent Calendar layout with linked touchpoints.
- A premium, branded 3D experience — use Premium 3D, planned with the OmniLab team.
Compare the main choices
If you just want a fast first game that rewards a lucky winner, pick Wheel of Fortune. Use the table below when you want to compare formats in more detail.
| Goal | Good first choices | Complexity | Data capture potential | Reward fit |
|---|---|---|---|---|
| Instant reveal or surprise win | Wheel of Fortune, Scratch Card, Reveal Card, Simple / Instant Win, 3D Selection game | Low to medium | Low to medium | Best fit for Instant Win; use Lottery when winners are drawn later |
| Skill challenge or leaderboard | Memory, Quiz, Catcher, Form | Medium | Medium to high | Best fit for Leaderboard |
| Survey or structured data capture with light gamification | Form, and sometimes Quiz when answers should be scored | Low to medium | High | Often no prize at all, or Leaderboard when the best submissions should win |
| Unlock special content or limited offers | Offer Pass or Gated Content | Medium | Low to medium | First Come, First Serve for offers; content-access games do not always need a prize |
| Seasonal day-by-day experience | Advent Calendar (touchpoint perspective) with Choose a layout | Medium | Depends on the linked touchpoints | The reward depends on the touchpoints behind each day |
| Premium branded 3D experience | Premium 3D games | High | Medium | The reward depends on the custom concept and is planned with OmniLab |
Match the reward logic to the game
Each reward mode suits a different way of winning. Pick the one that matches how your participant should find out they won.
- Instant Win — use it when the participant should see their result right away. This is the natural fit for Wheel of Fortune, Scratch Card, Reveal Card, Simple / Instant Win, and many 3D Selection Game setups.
- Lottery — use it when the game still feels immediate, but you choose the winners later. This suits a larger campaign-wide draw instead of handing out prizes on the spot.
- Leaderboard — use it when the winner depends on score, speed, or ranking. This fits Memory, Quiz, Catcher, and Form.
- First Come, First Serve — use it when the real goal is claiming a limited offer. This fits Offer Pass better than a standard game reward.