The customer activation platform.Every interaction becomes a qualified contact. Book a demo
Luck & Skill formats
Replayable
OmniLab Games

Turn brand campaigns into games people actually play.

Run quizzes, instant wins, and immersive 3D games that convert anonymous traffic into identified, opted-in audiences — and reward them in a way that earns the next visit.

Turn the campaign into a play, not a banner.

Match the format to the moment, capture first-party signal while people are still playing, send digital players to the store, and reward them so they come back.

FORMATS

Formats that fit any campaign moment

Instant wins, quizzes, polls, personality tests, memory games, and premium 3D experiences — one platform, one logic.

SIGNAL

First-party signal captured mid-play

Every session writes preferences, behaviour, and opt-ins straight to the customer profile.

CONVERT

Digital players turned into real-world visits

Reward mechanics, follow-up journeys, and Smart Links that bridge play and the next visit.

REWARD

Rewards that earn the next play

Exclusive prizes, lottery finals, and gated unlocks that make the experience feel premium and repeatable.

How a game runs

Anonymous scroll. Identified player. Repeat visit.

Attract, play, collect, reward — every interaction lands in the same customer profile the rest of your stack already reads from.

Step 01 · Attract

Pull people into the campaign.

Use Games as the front door for campaigns that need more engagement than a static form.

  • Convert anonymous traffic into identified, opt-in audiences
  • Lift top-of-funnel participation with playable formats
  • Make the first impression feel like the brand, not a banner
When it’s live

A game that earns the queue, not the skip button.

Wheels, scratch cards, quizzes, premium 3D — the formats stop being banner ads and become the campaign itself. A look at what that does to footfall and opt-in rate when it ships.

In the wild

A campaign mechanic that lifts an entire concourse on a Saturday afternoon.

Quizzes and instant wins now convert traffic that used to bounce off our landing pages.

Launch games that do more than entertain.

Acquire audiences, capture better signal, and earn the next visit — all from one platform.