Quizzes, scratch cards and prize wheels that collect an email address.
Pick a format, put your brand on it, and publish it to a QR code, an ad or your own site. People play, leave their details to claim the prize, and land on your contact list.
Choosing the right game for the campaign.
The format decides how long someone stays and how much they tell you. These are the trade-offs.
Scratch card, prize wheel, reveal
Fifteen seconds from tap to prize. Use these when the goal is volume and the audience is passing through.
Quiz, poll, personality test
People answer three or four questions about themselves. Slower to finish, but you learn what they like.
Catcher, memory, Bonto
Score-based games people replay. Use these when you want the same person back several times in a week.
Premium 3D
Built with the Digital Studio for launches and seasonal moments where the game is the campaign.
How a game runs
From a poster to a name on your list.
Four decisions, in the order you make them.
Put the game where the audience already is.
One game, published to a QR code, a paid ad, a social post or a page on your own site.
- A QR code for print, packaging and in-store signage
- An embed or a hosted page for the web
- The same game on every surface, reported separately
When it’s live
The game becomes the campaign.
A prize wheel on a concourse screen, a scratch card behind a QR code, a quiz in a paid social ad. Same platform, same contact list.
A Saturday afternoon concourse, with a queue for the game.
Run your first game.
Games is one of the five apps on OmniLab. Starter includes two apps of your choice, Corporate and Enterprise include all five.
Contact records, prize logic, dashboards and connectors.
Bookings, capacity, check-in and post-event follow-up.
Scan-to-unlock trails through a venue, with AR at each stop.
Receipt scanning, reward rules and purchase data.
Short links, QR codes, redirect control and per-placement analytics.