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Editable after printing
Link analytics
OmniLab Smart Links

Print a QR code once, then change where it points.

The code on the poster stays the same for as long as the poster is up. What sits behind it is yours to change, and every scan tells you which placement it came from.

What a Smart Link does that a normal link cannot.

Four differences, each of which matters once the code is already in the field.

Reprints

The destination is editable

Point a printed code at the Christmas campaign in December and the sale in January. The code itself never changes.

Placements

One campaign, counted per surface

The poster, the packaging, the email and the paid ad each report separately, so you can see which one earned the scans.

Devices

The right destination per device

The same link sends an iPhone to the App Store, an Android to Google Play, and a desktop to the web page.

Access

Limits where a rollout needs them

Restrict a link by region or location, or ask for a sign-up before it opens. Useful for staged launches and partner-only offers.

How a Smart Link runs

One short URL, behind everything you print this year.

Set it up once, then keep changing what it does.

Step 01 · Create

Generate the link and the code.

A short URL and a QR code, styled to your brand and exported at print resolution.

  • QR files sized for packaging, signage and screens
  • Colours and logo applied to the code itself
  • One link per campaign, or one per placement

Once it is printed

The poster outlives the campaign.

Print runs are slow and expensive, and campaigns are neither. A code you can re-point is the difference between a poster that lasts a season and one that lasts a year.

Across the estate

Every code in the network, reporting to the same place.

Put a Smart Link on your next print run.

Smart Links is one of the five apps. Starter includes two apps of your choice, Corporate and Enterprise include all five.