For shopping centre operators

Turn footfall into a retail media channel.

Run games, events, AR experiences, and receipt cashback that identify your visitors — and sell that audience to brand partners across every centre in the portfolio.

Book a demo

Busy shopping centre concourse — From footfall to audienceA busy concourse, an identified visitor base, one platform behind both.

What OmniLab is

The activation layer for portfolio operators.

OmniLab helps centre marketing teams run activations across every asset in the portfolio, from one platform. Every game, event, and receipt scan creates an identified, opted-in profile — the audience your retail media plan is missing.

Customer service desk, mall info point — Why this becomes a revenue lineSell audiences. Not just impressions.In-centre brands pay to activate. Out-of-centre brands pay to reach the audience you built. Both run on the same opted-in profiles, the same media-ready data, and the same platform.

Why teams pick OmniLab

A first-party data engine that doesn’t need a six-month integration.

Most teams compare OmniLab to assembling a stack of single-purpose tools — a gamification platform here, an event tool there, a CDP underneath. OmniLab consolidates the layer. One contract, one onboarding, one place where the customer profile is built.

Shopping centre operator walk-through at concourse — One platform behind itFive engagement apps, one customer profile, every campaign measured.Games, Events, Treasure Hunts, Transactions, and Smart Links all run on the same Platform layer — shared opt-in, shared rewards, shared analytics. Every interaction lands on the same customer record, and every record syncs into the CRM, CDP, or warehouse your team already pays for.

Build the retail media engine your portfolio is worth.

Activations that turn footfall into the audience your brand partners will pay for.

Book a demo See the platform