For shopping centre operators

Your visitors are anonymous. Your brand partners would pay to reach them.

Prize draws at the info desk, treasure hunts through the galleries, receipt cashback on centre spend. Each one asks for an email address, and the list belongs to the centre.

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How it fits

One platform for every centre in the portfolio.

A centre marketing team builds a campaign once and rolls it out across the assets that need it. Head office sees the whole portfolio in one report, and each centre manager sees their own.

Customer service desk, mall info point — A campaign that runs itselfThe Christmas prize draw, in every centre, from one build.A QR code on the mall signage opens a scratch card. The winner collects at the info desk, which is where the footfall was wanted in the first place. The runners-up are on your list for January.

Why teams pick OmniLab

One contract instead of four tools.

The alternative is usually a gamification tool, an event tool, a receipt tool and something underneath to join them up. OmniLab is one contract, one onboarding, and one place the contact record is built.

Shopping centre operator walk-through at concourse — One platform behind itFive apps, one contact record.Games, Events, Treasure Hunts, Transactions and Smart Links all run on the same platform. They share one set of contacts, one prize system and one dashboard, and what they collect reaches the CRM your team already pays for.

See what one centre could collect this season.

Campaigns that put a name to the people already walking through your centres.

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