Getting Started
Understand OmniLab, learn the core concepts, and launch your first campaign.
This page gives you the fastest path from first login to first published campaign in Platform.
Start here
Read the six articles below in order if you are new to OmniLab. They move from product overview to a first live campaign without assuming prior platform knowledge.
Recommended reading order
- What is OmniLab - 3 min
- Studio vs. Pages - 3 min
- Key concepts glossary - 8 min
- Organisations and scope in OmniLab - 4 min
- How settings work across campaigns and touchpoints - 6 min
- Your first campaign - 10 min
Short on time?
If you need to get moving quickly, read What is OmniLab, then Studio vs. Pages, and continue straight to Your first campaign.
What is OmniLab
Build a clear understanding of the platform, the app suite, and the shared capabilities behind it.
Studio vs. Pages
Understand the back-office surface used by teams and the consumer-facing surface used by participants.
Key concepts glossary
Look up the product terms that appear across campaigns, touchpoints, rewards, forms, and deployment.
Organisations and scope in OmniLab
Learn how the organisation hierarchy affects access, visibility, templates, and shared settings.
How settings work across campaigns and touchpoints
Understand the four configuration patterns that explain how most Platform settings behave.
Your first campaign
Create a simple first campaign, validate it, publish it, and open a test link.