Turn every event into a fan you know. And a product you can sell.
Run pre-event games, in-venue AR moments, concession rewards, and between-event experiences that capture identified fans — and create the sponsorship inventory your commercial team actually wants to sell.
The platform under every campaign sports properties and live venues run.
OmniLab sits on top of your app, your ticketing, and your CRM. Every match-day, concert, and event becomes identified fans and behaviour data that flows into the systems you already use — no rip-and-replace, no second app for fans to download.
A first-party data engine that doesn’t need a six-month integration.
Most teams compare OmniLab to assembling a stack of single-purpose tools — a gamification platform here, an event tool there, a CDP underneath. OmniLab consolidates the layer. One contract, one onboarding, one place where the customer profile is built.
Turn every event into a fan relationship and a commercial product.
Activations that turn every match-day, concert, and event into identified fans and new sponsorship inventory.