Offer Pass

Configure an Offer Pass and the claimable offers people unlock inside it.

Group several claimable offers behind one entry point, so people open a single pass and browse all the offers you bundle inside it. The pass is the container; each offer inside it is an item people unlock and claim for its own reward.

Before you begin

  • You know which offers belong inside the pass.
  • Each offer will have its own reward, created with Create an Offer Reward.
  • You have the copy ready for the pass banner, title, subtitle, and description.

An Offer Pass needs at least one offer

The pass is only the container that holds offers. You can publish it only once at least one offer points back to it.

Assets you'll need

An offer pass leads with a banner and uses a reward icon for each offer.

Banner Image

Optional

The header image for an activity, offer, receipt challenge, or treasure hunt.

  • Optional
  • Size900 × 600 px
  • Aspect ratio3:2
  • FormatsJPEG / WEBP / PNG
Examples

Reward Icon

Optional

The icon that represents a reward.

  • Optional
  • Size800 × 800 px
  • Aspect ratio1:1
  • FormatsJPEG / WEBP / PNG

Circular design and a transparent background work best.

Examples

For every image spec in one place, see Image & asset specs.

How a pass works

People open the pass first, then browse and unlock the offers linked to it. The pass is the container; each offer is one item inside it, and its Associated Reward is what people receive when the claim succeeds.

Configure the pass

Create the pass

Go to Build > Touchpoints > Add New Touchpoint, choose Offer Pass, then fill the appearance fields: Banner Image, Title, and Subtitle.

Make the pass recognizable before anyone opens an individual offer.

Offer Pass appearance form with banner image, title, and subtitle

Describe what the pass contains

In Offer Pass Details, write the main description for the pass.

Keep it specific: explain what kinds of offers are inside, who they are for, or what makes the bundle worth opening.

Choose how the offers behave together

Use the rules area to decide whether the offers stay independent or affect one another.

  • Keep offers independent when you want the simplest setup to explain — unlocking one has no effect on the others.
  • Let one offer affect the others when unlocking one should change what's available. Test the full path with real rewards before launch.

Add and configure each offer

Each offer is its own touchpoint that links back to this pass. The pass is the container people browse; each offer is an item they can actually unlock and claim.

Give each offer its own reward

Link one offer to one reward of its own. Create the reward with Create an Offer Reward and pick this offer, so the reward stays tied to it. Reusing one reward across several offers, or across both offers and games, can trigger warnings and confuse people.

Create the Offer touchpoint, then set its Associated Offer Pass to this pass.

Without that link, the offer won't appear in the pass you intend.

Add the copy people see

Set the offer title and the short copy people need to understand what they're unlocking.

Keep it specific enough that people can tell this offer apart from the others in the same pass.

Select the reward

Open Associated Reward and choose the reward you created for this offer. This is what people claim when the offer is available.

Offer associated reward section with a First Come First Served reward selected

Check the reward

Before you publish, confirm all of the following:

  • you created the reward with Create an Offer Reward
  • you picked this offer when you created the reward
  • the offer's Associated Reward points to that reward
  • the reward still has its offer settings filled in

Test what people go through

Open the pass as a participant and confirm each offer shows as claimable, unavailable, or sold out as intended.

If publishing is blocked

A few common reasons and how to fix them:

  • The banner image is missing — open the Offer Pass and upload a banner image in General > Appearance.
  • The title is missing — add a title people will see in General > Appearance.
  • The subtitle is missing — add a subtitle so people can tell at a glance what the pass contains.
  • The description is missing — write the pass description in Offer Pass Details.
  • No offers are linked — create the Offer touchpoints and set their Associated Offer Pass to this pass.
  • An offer has no title — open the offer's Appearance and add a title people will see.
  • An offer has no reward — open the offer and choose a reward in Associated Reward.
  • The reward isn't an offer reward — in Build > Rewards, create it again with Create an Offer Reward and pick this offer.
  • The reward is tied to the wrong offer — create the offer reward again and pick the correct offer.
  • The reward is missing its offer settings — edit the reward and fill in the offer fields.
  • More than one reward is linked to an offer — keep it to one reward per offer.

First Come, First Serve rewards for Offers

Configure the reward pattern used by each offer.

Gated Content

Use a reveal flow when the outcome is protected content rather than a claimable offer.

Pick a game type

Compare Offer Pass with the other access-based formats.

Why didn't my reward distribute?

Troubleshoot stock, linking, and eligibility issues after testing or launch.

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On this page

Before you beginAssets you'll needHow a pass worksConfigure the passCreate the passDescribe what the pass containsChoose how the offers behave togetherAdd and configure each offerLink the offer to its passAdd the copy people seeSelect the rewardCheck the rewardTest what people go throughIf publishing is blockedRelated