Interactive campaign platform.Everyone who takes part leaves you a contact. Book a demo
OmniLab Platform

Every campaign you run writes to the same contact record.

Games, events, treasure hunts, receipt rewards and QR codes look like separate campaigns to the people playing them. Underneath they share one set of contacts, one prize system and one dashboard.

What sits underneath the five apps.

Four things every campaign needs, built once so no campaign has to rebuild them.

Contacts

One record per person

Someone who played a game in March and scanned a receipt in June is one contact, not two. The record carries what they did in both.

Prizes

Prize logic that already exists

Instant wins, prize draws, leaderboards, scheduled drops, unique codes, and coupons you upload from a partner. Choose the mechanic per campaign.

Reporting

Dashboards a campaign manager can read

Participants, rewards issued and where the traffic came from, for whatever date range you pick.

Connections

Connectors into the tools you have

Salesforce, HubSpot, Klaviyo, Brevo, Segment, Snowflake, Meta Ads and Google Ads among them. Anything else goes through the API.

Integrations

Works with the tools your team already runs.

Contacts, participations and reward outcomes reach your CRM, your warehouse and your ad platforms.

Marketing & CRM
Salesforce
HubSpot
Mailchimp
Brevo
Klaviyo
Shopify
Customer data & warehouse
Segment
Treasure Data
Snowflake
BigQuery
Webhooks
Salesforce
Advertising
Meta Ads
Google Ads
TikTok Ads
LinkedIn Ads
Snapchat Ads
WeChat

Native connectors across marketing, data and advertising. Anything not listed here connects through the API.

Inside the platform

What happens between the scan and your mailing list.

Follow one participant from the poster to the CRM.

Step 01 · Sign-up

Turn traffic into contacts.

The sign-up form is part of the campaign, and consent is captured at the same moment.

  • Consent wording and privacy text you control
  • Forms built into games, bookings and receipt scans
  • The same form works on a phone, a kiosk and a desktop

From the operator’s seat

Five apps, one console.

The campaign list, entry counts, prize stock and connector status sit on one screen. A campaign manager can run the week from it.

Inside the marketing team

One screen for the campaigns, the contacts and the numbers.

Pick the app that matches your next campaign.

Games, Events, Treasure Hunts, Transactions and Smart Links all run on this platform. Starter includes two apps of your choice, Corporate and Enterprise include all five.