Interactive campaign platform.Everyone who takes part leaves you a contact. Book a demo
Augmented reality
Story-led
OmniLab Treasure Hunts

Send visitors on a trail through your venue.

Hide checkpoints across a centre, a stadium or a high street. Visitors scan each one to unlock the next part of the story, and finish at a prize you choose.

What a hunt is made of.

A route, a set of checkpoints, something to see at each one, and a reason to reach the end.

Route

Checkpoints you place yourself

A QR code at a shopfront, a marker by an entrance, a sticker on a bollard. You decide the order and how far apart they sit.

Scene

Augmented reality at each stop

A character appears on the pavement, an object sits on a shelf that has nothing on it. Built to your brief, in your colours.

Progress

A trail people finish

A progress bar, collected badges and a visible number of stops left. Visitors can see how close they are, which is why they keep walking.

Payoff

A prize at the last checkpoint

A partner offer, a piece of merchandise, or entry to a draw. The reward is worth the route you made them walk.

How a hunt runs

A walk through the venue that leaves you a contact list.

Every scan along the way ties to one person, so the route doubles as a record of who came.

Step 01 · Story

Start with something worth following.

A narrative built for your brand, your partner or the season, rather than a generic adventure with a logo dropped on it.

  • Stories written around your venue and your campaign
  • Characters generated for the brief and refreshed each year
  • Partner artwork and seasonal worlds imported without limit

In the venue

A route people choose to walk.

The hunt sends visitors past the units that want the footfall, and holds them longer than a normal visit. You end up with a list of who took part.

On the ground

A concourse turned into a route, with a prize at the end of it.

Build a hunt for your venue.

Treasure Hunts is one of the five apps. The 3D and AR production runs through the Digital Studio, and the licence covers as many hunts as you want to run.