The customer activation platform.Every interaction becomes a qualified contact. Book a demo
For fashion, lifestyle & DTC brands

Win customers on every channel. Keep them coming back.

Run quizzes, in-store activations, and post-purchase journeys that turn shoppers into identified customers — and bring them back without paying for the same audience twice.

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Customer scanning a "Scan for -30%" QR offer at the checkout counter of an electronics store
One customer, every surfaceSame shopper online. Same shopper at the counter.
What OmniLab is

The activation layer for brand-led commerce teams.

OmniLab helps marketing teams run interactive experiences across site, store, pop-up, and social — without engineering tickets. Every interaction creates a customer profile you own, ready to power your next campaign in Shopify, Klaviyo, and the rest of your stack.

Owned moments beat paid impressionsEvery box you ship, every door you open — a contact you own.Drop a play-to-win QR on the parcel. Gate the private sale with a ticket QR at the door. Every scan becomes an identified profile in your CRM, ready to re-engage for free on the next campaign — no Meta retargeting required.
Customer at home scanning a play-to-win QR code on her DTC delivery package
Why teams pick OmniLab

A first-party data engine that doesn’t need a six-month integration.

Most teams compare OmniLab to assembling a stack of single-purpose tools — a gamification platform here, an event tool there, a CDP underneath. OmniLab consolidates the layer. One contract, one onboarding, one place where the customer profile is built.

VIP customer presenting a ticket QR at a private sale check-in desk
One platform behind itFive engagement apps, one customer profile, every campaign measured.Games, Events, Treasure Hunts, Transactions, and Smart Links all run on the same Platform layer — shared opt-in, shared rewards, shared analytics. Every interaction lands on the same customer record, and every record syncs into the CRM, CDP, or warehouse your team already pays for.

Build the customer relationships your media plan cannot.

Activations that turn shoppers into customers you actually know.

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