For fashion, lifestyle & DTC brands

The shopper on your site and the one at your counter are the same person.

Quizzes on the product page, a QR code in the parcel, a ticketed private sale at the door. Each one writes to the same record, so you stop treating one customer as three.

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Customer scanning a "Scan for -30%" QR offer at the checkout counter of an electronics store

The commercial argument

Paid media rents an audience. This one is yours to keep.

Every campaign you run through OmniLab leaves you a contact you can email for nothing next season. Over a year that is the difference between renting your customers back and owning the list.

Customer at home scanning a play-to-win QR code on her DTC delivery package — Two campaigns worth stealingA QR code in the parcel, and a ticket on the door.Print a play-to-win code on the packing slip. The customer scans it while unboxing, when they already like you. Gate the private sale behind a ticket QR, and the door scan tells you who came.

Why teams pick OmniLab

One contract instead of four tools.

The alternative is usually a gamification tool, an event tool, a receipt tool and something underneath to join them up. OmniLab is one contract, one onboarding, and one place the contact record is built.

VIP customer presenting a ticket QR at a private sale check-in desk — One platform behind itFive apps, one contact record.Games, Events, Treasure Hunts, Transactions and Smart Links all run on the same platform. They share one set of contacts, one prize system and one dashboard, and what they collect reaches the CRM your team already pays for.

Own the list your media plan keeps renting.

Campaigns that connect the shopper on your site to the one standing at your counter.

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