Run every experience on one customer profile.
One customer profile, activated across every channel you run.
Smart Links
Games
Hunts
Transactions
Events
The activation layer for B2C marketing teams.
OmniLab turns anonymous traffic into identified, opt-in audiences — then keeps them moving through activation, loyalty, and revenue-driving experiences.
flywheel
Convert traffic into opt-in customers.
Paid media, organic, social, on-site QR codes, and screens all feed the same activation flow.
- Interactive experiences lift conversion from traffic to sign-up
- Audience optimisation lowers cost per opt-in through higher conversion
- One flow from anonymous reach to identified audience
Capture zero & first-party data.
Every activation adds profile, preference, and behavioural signals that make future targeting more relevant.
- Capture data at the moment of participation, not after the fact
- Enrich customer profiles with behavioural insights and declared preferences
- Keep audience data connected to CRM and future campaign orchestration
Earn the next visit, not just the first.
Games, Treasure Hunts, Events, and Rewards give audiences a reason to come back.
- Gamified engagement keeps participation active over time
- Connect activation to visit frequency, satisfaction, and loyalty
- Retention loops built into the activation layer, not bolted on
Turn audiences into sales and new monetisation.
Activation becomes a growth machine when it drives direct sales, supports partner campaigns, and creates monetisable audience value.
- Support stronger partner and brand programmes with activation data
- Connect known audiences to direct sales and conversion journeys
- Foundation for recurring revenue from sponsored experiences and media inventory
Turn anonymous traffic into
identified, opt-in audiences.
Paid media, organic, on-site QR, social, and screens feed the same flow. Interactive formats lift conversion. Profiles flow straight into your stack.
Explore PlatformFive apps. One customer profile.
Games, Events, Treasure Hunts, Transactions, and Smart Links — purpose-built for acquisition, engagement, and loyalty.
Platform
The activation layer that captures first-party data and feeds every tool in your stack.
Games
Interactive games that turn traffic into opt-in audiences and give them a reason to come back.
Events
Booking, check-in, attendee data, and post-event follow-up in one connected event operating layer.
Treasure Hunts
AR and 3D adventures that turn venues into branded worlds — driving dwell time, opt-ins, and partner-funded campaigns.
Transactions
Receipt-based rewards and transactional data capture in one measurable post-purchase flow.
Smart Links
Trackable short URLs, dynamic QR codes, redirect control, and link-level analytics in one platform.
One platform underneath every activation you run.
Acquire opt-ins, run gamification and rewards, see every campaign in real time, and sync first-party data into the rest of your stack.
- Acquire new subscribers at every touchpoint
- Built-in forms and progressive profiling
- Real-time campaign dashboards
- CRM, marketing automation, and CIAM integrations
+24Software, support, and creative — under one plan.
OmniLab combines software, support, and creative enablement so teams can keep shipping stronger activations over time.
Structured onboarding
Platform training, account setup, and your first campaign built together.
Monthly business reviews
Performance review, campaign recommendations, and continuous optimisation against your KPIs.
Ongoing training
Every new team member gets trained — no need to rebuild knowledge transfer internally.
Digital studio
3D and AR experiences, WOW campaigns for key moments, and dedicated creative support for standout launches.
How mature is your activation today?
Most teams get stuck in one-off activation. OmniLab helps move from digital acquisition to activation as a growth machine.
Customers are acquired mostly in digital channels, and activation is still treated as a campaign task.
Customers are activated repeatedly through standardised phygital experiences.
Always-on activation adapts to behaviour and continuously enriches customer profiles.
Activation drives brand partnerships and media monetisation at scale.
Talk to the team.
Tell us about your activation goals — we'll come back within one business day with a tailored walkthrough.
- 30-min product tour
Tailored to your industry and stack. - ROI projection
Based on your reach and channels. - Onboarding plan
Dedicated Customer Success Manager and training plans to support your team.
Turn activation into a growth machine.
Start with Platform, then add the apps that fit your acquisition, engagement, and revenue goals.
