Interactive campaign platform.Everyone who takes part leaves you a contact. Book a demo
Interactive campaign platform

Turn anonymous visitors into contacts you're allowed to email.

Run games, prize draws, event bookings, treasure hunts, receipt rewards and QR campaigns from one platform. People sign up as they play, and their details land in your CRM.

Partners and programmes

A platform your marketing team runs without developers.

Your team builds the campaign and publishes it, then watches the entries arrive. Onboarding gets your first campaign live in under seven days.

Step 01 — Sign-up

Get the email address.

Someone plays a game, books a place at an event or scans a receipt. The prize sits behind a short form, so they fill it in.

  • Works from a poster, an ad, a screen or a social post
  • The form sits inside the game, at the point the prize is claimed
  • Consent is recorded at the same moment
Step 02 — Preferences

Learn what they like.

A quiz answer, an event booking and a receipt scan each add a fact to that person’s record.

  • Ask two or three questions while attention is high
  • Home store, favourite brand, what they bought, what they spent
  • The same record grows across campaigns
Step 03 — Repeat visits

Give them a reason to come back.

Rewards, seasonal games and treasure hunts bring the same people back for the next campaign.

  • Prize draws that build to a final date
  • Rewards people collect over several visits
  • Invitations sent to the contacts you already hold
Step 04 — Revenue

Turn contacts into sales and sponsorship.

Once you know who your audience is, you can sell to them directly or rent that reach to a brand partner.

  • Offers sent to people who opted in
  • Campaigns a brand partner pays to put their name on
  • Audience figures you can show a sponsor
Where the contacts come from

Paid ads, social posts and printed QR codes all feed
one contact list.

A shopper scans the QR code on a poster and plays a scratch card. They leave an email address to claim the prize, and you have the contact before they leave the store.

Explore Platform
Campaign report
Example
01Saw the campaign
0
Ads, posts and printed QR codes
02Opened it
0
Tapped through to the campaign page
03Gave consent
0
Left an email address
04Took part
0
Played, booked or scanned
05Won a prize
0
Reward issued
Paid ads
QR codes
Social
In-store screens
Platform

One place to build the campaign and read the results.

Every app writes to the same contact record and the same dashboard. Set the connectors up once and the data reaches the rest of your stack.

  • Sign-up forms with consent built in
  • Prize logic: instant wins, prize draws, unique codes and coupons
  • Campaign dashboards you can read without an analyst
  • Connectors for CRM, marketing automation and secure customer login
See Platform
Games
Events
Treasure Hunts
Transactions
Smart Links
OmniLab Platform
What every campaign runs on
Live
Sign-up
Forms · QR · secure login
Preferences
What they tell you
Rewards
Prizes · vouchers
Reporting
Participants · sources
+24
Integrations

What comes with the licence

Onboarding, training and a creative team.

The subscription covers the software and the people who help you use it.

Onboarding

Account setup, training for your team, and your first campaign built together.

Quarterly reviews

We go through what ran and what to try next, against the numbers you care about.

Training for new joiners

When someone new takes over the account, we train them directly.

Digital Studio

3D, AR and seasonal campaigns built by our own designers. Optional, on top of any plan.

Getting started

Most teams start with one campaign.

This is the path they tend to take from there.

Step 01
One campaign

A prize draw or a game runs for a few weeks, usually to build the mailing list before a season.

Step 02
A format worth repeating

The campaign that worked becomes a template the team reruns in store and online.

Step 03
Always on

Something is always running, and each campaign starts from the contacts the last one collected.

Step 04
A commercial asset

The audience is large enough that brand partners pay to reach it.

Get in touch

Talk to the team.

Tell us what you want to run. We reply within one business day with a walkthrough built around your channels.

  • 30-minute product tour
    Built around your industry and the tools you already use.
  • A view of the numbers
    What a campaign could return, based on your reach and channels.
  • Onboarding plan
    A named Customer Success Manager and a training plan for your team.
Usually replies in < 1 day
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Ready when you are

Start with one campaign.

Pick the app that fits what you have planned, and add the others when you need them.