Interactive campaigns
Give people a reason to come. And to come back.
Games, treasure hunts, workshops and receipt rewards your team launches in Studio, with no developer and no app to download.
Café Linden wheel
Wheel of fortune
One spin a day. Prizes from the shops you love.
Your spin landed on a prize.
Then show this screen at Café Linden.
Deployed at
The problem
Footfall counters measure visits, not customers
Today: Visitors leave without sharing their details.
With OmniLab: Players sign up and choose whether to hear from you.
Today: A campaign ends and nobody knows who took part.
With OmniLab: You know who took part in each game, hunt and workshop.
Today: Receipt promotions still run on paper.
With OmniLab: Receipts are read from a photo and validated automatically.
Products
Five apps, one campaign
Players become contacts
A wheel or scratch card stops passers‑by. A quiz or memory game brings regulars back.
Discover GamesFull workshops, no paper lists
Visitors book a slot from their phone. Your host checks them in with one scan at the door.
Discover EventsSend visitors from shop to shop
A QR code in each shop opens a 3D object, which supported phones also show in AR.
Discover Treasure HuntsEvery receipt counts
Shoppers send a photo of their receipt, with no app. Each spend level you set unlocks a reward.
Discover TransactionsChange the link, keep the poster
One Smart Link covers the whole venue, and each placement gets its own scan count.
Discover Smart Links
Example
Léa’s weekend at Lindenhall
Léa signs up once at Lindenhall. Everything she does after that adds to the same record.
- 01
Friday, 21:04 · Instagram post
Signs up from an Instagram post
An Instagram post leads Léa to the wheel. She signs up, opts in and wins a coffee.
Two buttons: with or without your newsSign upI already have an accountYour emaillea.martin@example.comFirst nameLéaLast nameMartinPhone number+33 - 02
Saturday, 14:02 · Pastry workshop
Books the workshop and checks in
Léa books the 14:00 slot from the Saturday newsletter. The host scans her ticket at the door.
Checked in forSaturday 17 October, 14:00 – 15:301 ticketChecked inCheck-in completeda few seconds ago · 14:02Welcome. Your apron and ingredients are waiting at your place.Pastry workshopSaturday 17 OctoberCafé Linden kitchen, level 1 - 03
Saturday, 16:55 · QR code in a shop window
Finds the fourth golden star
The last QR code completes the trail. A goodie bag waits at the info desk.
- 04
Sunday, 11:20 · Info desk
Collects a gift card
Léa sends a photo of her €34.90 receipt and collects a €5 gift card at the info desk.
€5 gift cardSpend it in any Lindenhall shop.Ready to collectShow this ticket at the info desk to collect your gift card.Won18 Oct 2026, 11:20€5 gift cardLéa MartinLND-7QH4Valid until 30 Nov 2026 - 05
Monday, 09:00 · Studio
Your team sees her whole weekend
On Monday morning, the Participants list in Studio shows Léa and all four places she took part.
ParticipantsManage and retrieve all participants for your campaignFirst name Last name Email Date Touchpoints LMLéa Martin lea.martin@example.com 16 Oct 2026 Café Linden wheel×1+3Café Linden wheel×1+3 HBHugo Bernard hugo.b@example.org 16 Oct 2026 Café Linden wheel×1+1Café Linden wheel×1+1 IPInès Petit ines.petit@example.net 17 Oct 2026 Pastry workshop×1+1Pastry workshop×1+1 TGTom Girard tom.girard@example.com 18 Oct 2026 Café Linden wheel×3Café Linden wheel×3 CDChloé Dubois c.dubois@example.org 19 Oct 2026 Café Linden wheel×1+2Café Linden wheel×1+2 MHMalik Haddad m.haddad@example.net 20 Oct 2026 Receipt rewards×2Receipt rewards×2
Head office and sites
Roll out to all your sites
Head office shares a template. Each centre, store or venue launches its own version, with its own dates and prizes.
FAQ
Frequently asked questions
Do visitors need a password?
No. They fill in a short form with their email and your consent wording. When they come back, a 4-digit code sent by email signs them in.
How long before our first campaign is live?
Under 7 days, with onboarding. After that, your marketing team builds and publishes campaigns in Studio on its own.
Can we use our own design?
Yes. Your images, colours and words go on every screen, with one theme for the whole campaign.
Can a campaign run in several languages?
Yes, in any of 120 languages. Studio won’t publish until every text is translated, so no visitor sees a blank.
Where is our participant data kept?
In your OmniLab account. Export participants and their opt-in as CSV, or have a developer send them to your CRM through webhooks.
Another question? Ask us in the contact form
Start with one campaign
Tell us about your next season, and we’ll show you how to run it in OmniLab.
- 30-minute demo
On your own venues and your next campaign.
- Full onboarding
Account setup, team training and your first campaign, built with you.
- Support on every plan
Plus a dedicated Customer Success Manager on Corporate and Enterprise.