Gated Content
Configure a teaser-to-reveal touchpoint with protected content and a CTA.
In this article, you'll configure Gated Content, an access-based touchpoint that starts with teaser content and then reveals protected content plus a button.
Prerequisites
- The destination page, download, or external URL is already defined.
- You know what the teaser should promise before access is granted.
- The surrounding access rules are clear, such as opt-in, dates, gamification, or restrictions.
Gated Content has two participant states
Before the participant reaches the revealed state, the touchpoint uses its regular appearance and description. After access is granted, the Gated Content tab shows the revealed content and the button that opens the destination.
How the participant journey works
The exact access condition can vary by campaign, so test the full journey in Pages before launch instead of relying on copy alone.
Configuration
Create the teaser state
In Appearance, set the Banner Image, Title, Subtitle, and description.
This is the pre-access view, so focus on why the content is worth unlocking.
Configure the revealed content
In the Gated Content tab, add the Content Description that should appear after access is granted.
Use it to explain what the participant has just unlocked and what the next step should be.
Set the CTA
Add the button text and destination URL for the next step.
Typical examples include a booking page, partner site, PDF, or download.
Add the shared access rules
Use the shared tabs to decide what must happen before the content appears, for example opt-in requirements, date windows, or touchpoint restrictions.
Keep those rules aligned with the promise made in the teaser copy.
Test both participant states
Test the touchpoint once before access and once after access so you can confirm that the teaser, revealed content, and CTA all behave as intended.
Safe operator guidance
- Keep the teaser specific about what unlocks next.
- Point the CTA to the final destination, not to another unclear intermediate page.
- Align the reveal flow with the opt-in, restrictions, or gamification used around the touchpoint.
- Review both participant states on mobile before launch.
Related
Offer Pass
Use Offer Pass when the outcome is a claimable offer instead of protected content.
About opt-in in OmniLab
Review the shared opt-in layer when content should unlock only after consent or sign-up.
Restrictions (number, frequency, time slots, validation codes)
Control who can unlock the content and how often.
Pick a game type
Compare Gated Content with Offer Pass, Offer, and the other Games formats.