Gated Content

Offer a guide, a video or a page that visitors unlock by signing up, with a teaser for everyone else.

Gated Content shows a teaser to visitors, and the content itself once they've signed up: a guide, a video or any web page. Here, Lindenhall's Spring Planting Guide promises five steps to a spring balcony garden, and signed-up visitors open the guide as a PDF.

The Spring Planting Guide on two phones: the teaser before sign-up, and the unlocked text with Open the guide

Before you begin

A campaign open in Build: see Your first campaign.
The address of the content: a web page, or a file from your library.
Your banner:

Banner Image

Required

The header image for an activity, Receipt Game or treasure hunt.

Required
Size1200 × 800 px
Aspect ratio3:2
FormatsJPEG / WEBP / PNG

Examples

What visitors see

Visitor	Sees
Not signed up	The Banner Image, Title, Subtitle and Description, with the sign-up button
Signed up	The Description Text and the button to the Destination URL

Add the touchpoint

In Build > Touchpoints, select Add New Touchpoint.

Select Gated Content, then Create.
On the new touchpoint, select Configure.

Write the teaser

On the Appearance tab:

Under Banner Image, choose the picture at the top.
Enter the Title.
Enter the Subtitle: say what signing up unlocks.
Write the Description visitors read before they sign up.

Visitors see it under a Rules heading.

Set what it unlocks

On the Gated Content tab, write the Description Text signed-up visitors see.
Enter the Button Label.
Enter the Destination URL: the full address the button opens, starting with https://.

For a file, upload it under Assets Library > Images and Files, open it and select Copy Link, as in Export a campaign template.
(Optional) On the Restrictions tab, limit how often each visitor can unlock it.

See Restrictions.
Select Save.

Publish the campaign again for visitors to see it: see Publish a game. To point visitors to it from the landing page, add a button: see Configure the call to action.