Build a direct line to the shopper. Skip the retailer toll.
Run on-pack QR experiences, receipt-based campaigns, sampling events, and AR moments that turn anonymous shoppers into identified, opted-in profiles your brand team can talk to directly.
The activation layer for brand and shopper marketing teams.
OmniLab sits underneath every channel you run. The pack still goes on the shelf, the retailer still owns the till, the DTC site still ships the order — but every brand moment now produces an identified shopper your team owns. First-party data, every campaign, every market.
A first-party data engine that doesn’t need a six-month integration.
Most teams compare OmniLab to assembling a stack of single-purpose tools — a gamification platform here, an event tool there, a CDP underneath. OmniLab consolidates the layer. One contract, one onboarding, one place where the customer profile is built.
Make every brand moment the start of a direct relationship.
Activations that turn the pack, the receipt, and the sampling event into shoppers you actually know.