Reach the shopper without going through the retailer.
A code on the pack, a reward for the receipt, a QR at the sampling stand. Your buyers identify themselves to you directly, in any retailer, whether or not that retailer shares data.
What stays the same
The retailer owns the till. The receipt is fair game.
Nothing about your route to market changes. The pack still ships, the retailer still rings it up, and the shopper still walks out. What is new is that they can trade the receipt for something, and that trade tells you who they are.
Why teams pick OmniLab
One contract instead of four tools.
The alternative is usually a gamification tool, an event tool, a receipt tool and something underneath to join them up. OmniLab is one contract, one onboarding, and one place the contact record is built.
Put a code on the next print run.
On-pack codes, receipt rewards and sampling events that put a name to the people buying your products.