For OEMs, dealer groups & service networks
Lead management built for dealership and automotive networks.
A car is sold once. The relationship runs for a decade: test drives, service bookings, seasonal check-ups and the day they start looking again. Most networks record those touchpoints in different places.
Across the network
One record per customer, whatever the sales model underneath.
Direct, agency, franchise, multi-marque, service-only. The commercial structure can change without the customer having to introduce themselves again.
Why teams pick OmniLab
One contract instead of four tools.
The alternative is usually a gamification tool, an event tool, a receipt tool and something underneath to join them up. OmniLab is one contract, one onboarding, and one place the contact record is built.
FAQ
Dealership lead management, in practice.
How do test-drive requests reach our CRM?
Every booking goes through one OmniLab flow, whichever site displays it. The lead arrives with a name, a consent and the dealership involved, then joins your CRM through the integration in place.
Can we track leads per dealership?
Yes. Each dealership has its own workspace, and the group sees the whole network. Results read by site, by campaign and by source.
What happens to the lead after the sale?
The record stays. Service visits, check-ups and the next purchase intention land on the same contact record instead of starting from zero.
Join the lead, the sale and the service visit.
One customer record across the test drive, the sale, the service visits and the next car.