The customer activation platform.Every interaction becomes a qualified contact. Book a demo
For OEMs, dealer groups & service networks

Capture the lead. Keep the customer. Run the network as one.

Activate test drives, service bookings, and post-service moments that turn scattered touchpoints into one customer profile — across every dealership, service centre, and brand outlet.

Showroom
In the showroomA showroom visit, an identified lead, one customer record for the next ten years.
What OmniLab is

The activation layer for automotive networks.

OmniLab works underneath every sales model your network runs — direct, agency, franchise, multi-marque, service-only. The activation layer captures the customer once and keeps them identified across the lead, the purchase, the service, and the next vehicle. Your commercial model can evolve; the customer profile stays.

Built for shifting sales modelsYour sales model can change. The customer relationship stays.Direct, agency, franchise, multi-marque, service-only — OmniLab works underneath all of them. The customer is captured once and kept identified across the lead, the purchase, the service, and the next vehicle. Whatever the commercial structure becomes next, the customer profile stays yours.
Customer with salesperson at a car
Why teams pick OmniLab

A first-party data engine that doesn’t need a six-month integration.

Most teams compare OmniLab to assembling a stack of single-purpose tools — a gamification platform here, an event tool there, a CDP underneath. OmniLab consolidates the layer. One contract, one onboarding, one place where the customer profile is built.

Customer consultation beside vehicle
One platform behind itFive engagement apps, one customer profile, every campaign measured.Games, Events, Treasure Hunts, Transactions, and Smart Links all run on the same Platform layer — shared opt-in, shared rewards, shared analytics. Every interaction lands on the same customer record, and every record syncs into the CRM, CDP, or warehouse your team already pays for.

Capture the lead. Keep the customer. Run the network as one.

Activations that connect every lead, test drive, and service visit to one customer record.