The customer activation platform.Every interaction becomes a qualified contact. Book a demo
For specialty retail networks

Run every store as one brand. Measure every campaign as one engine.

Activate national launches across every store, capture the customer at every local event, and finally know which moment drove which return visit.

Specialty retail storefront
Across the networkA storefront on the high street, one of hundreds, one shared customer relationship.
What OmniLab is

The activation layer for specialty retail networks.

OmniLab helps network marketing teams run activations across every store, region, and campaign — from one platform. Every event, scan, and booking creates an identified customer profile, and every spend lands in an attribution view that finally tells HQ what worked, where.

Local activation, finally measuredYou measure national TV by reach. Now measure every store the same way.National campaigns get reach and recall. Local activations get gut feel. OmniLab puts both on the same operating layer: every customer who scans, plays, books, or returns is an identified profile linked to a campaign, a store, and a moment. The CMO sees the network. The store manager sees their floor. Same data, same truth.
A specialty retail storefront row at street level
Why teams pick OmniLab

A first-party data engine that doesn’t need a six-month integration.

Most teams compare OmniLab to assembling a stack of single-purpose tools — a gamification platform here, an event tool there, a CDP underneath. OmniLab consolidates the layer. One contract, one onboarding, one place where the customer profile is built.

Retail campaign review across a storefront row
One platform behind itFive engagement apps, one customer profile, every campaign measured.Games, Events, Treasure Hunts, Transactions, and Smart Links all run on the same Platform layer — shared opt-in, shared rewards, shared analytics. Every interaction lands on the same customer record, and every record syncs into the CRM, CDP, or warehouse your team already pays for.

Run your network like one brand. Measure it like one engine.

Activations that connect every store, every campaign, and every customer to one network-wide engine.