Qualified footfall
Bring shoppers to the centre with a reward they can only claim in person.
This is the drive-to-mall playbook. People take part online before their visit, and the prize waits for them in the centre. At Lindenhall, the Winter Offers Pass gives free gift wrapping, claimed at the gift-wrap counter.
Plan the visit
- Make the trip worth it. A small discount rarely changes where people go. An exclusive product, or something free on arrival, does.
- Keep it local. The reward should exist only at your centre, a shop or a pop-up.
- Set a short window, such as a weekend or a two-week event.
- Have winners redeem at the counter. The winner taps Activate on their own phone, which reveals the code and counts it as redeemed. The tap works anywhere, so tell winners to tap only in front of staff.
- Set your success target. Judge the campaign on its redemption rate: codes redeemed out of codes won. Agree the figure with your team before launch.
Build it in Studio
| Part | Choose | Guide |
|---|---|---|
| Hook | A Wheel of Fortune, a Form or an Offers Pass, played before the visit | Pick a game type |
| Proof | A reward in Secure Mode, with a Redemption Confirmation Message such as "Tap only at the counter". Winners see it when they tap Activate | Coupons and redemption |
| Expiry | A short Redeem Duration (in Minutes) on the codes, such as 15, so each code shows only briefly after the tap | Coupons and redemption |
| Limits | A Per Participant Limit of 1, so each person plays once | Restrictions |
| Sign-up | The acquisition form, to know who is coming | About acquisition forms |
| Dates | The same window as the visit | Campaign dates |
Without the message or the duration, winners see their code at once, with no button. Redeemed then stays at 0.
Other formats bring people in on their own. A treasure hunt sends them round the centre. An event books them into a workshop or a launch.
Launch it
Share the game's own link and QR code: see Find the game URL.
- Target people near the centre with local ads and social posts.
- Email members and subscribers who live nearby.
- Put the QR code on windows, centre screens and flyers, to catch people already in the area.
For several entrances or kiosks, tag each link with its own utm_source. If your plan includes Smart Links, give each placement a variant instead.
Measure the visits
Count redemptions, not clicks. Redeemed counts every tap on Activate, wherever it happens. With the counter instruction and a short duration, it's your best sign of a visit, not proof of one.
| Number | Where |
|---|---|
| People who took part | Total Participants, in Analytics |
| People each link brought | Participants Per UTM Source, in Analytics |
| Codes won but not yet used | Issued, in the reward's Coupon Summary |
| Codes activated | Redeemed, in the same summary |
| Check-ins at an event | Check-in Rate: see Check-in rates & no-shows |
Your redemption rate is Redeemed divided by Issued plus Redeemed. Studio counts redemptions for the whole reward, not per channel.
Improve the next one
- Check the redemption rate against your target. Below it, the reward didn't justify the trip: make it more exclusive, or easier to reach.
- Compare channels on participants. Participants Per UTM Source shows which links brought players. Spend more where players came from, then watch the overall redemption rate.
- Invite this campaign's winners to your next one: see Winner lists & exports.