Increased sales
Raise spend in your shops by rewarding receipts, with a Receipt Game.
Shoppers upload a photo of their receipt, and a big enough spend unlocks a prize. At Lindenhall, Spend and Win Christmas rewards receipts from the centre's shops.
Plan the spend to reward
- Pick one objective: bigger receipts, a second visit, or one shop category.
- Set the threshold: any purchase, or a minimum spend such as €30.
- Decide if spend adds up. A Total Amount rule adds up a shopper's approved receipts, so three €10 receipts reach €30. To count one receipt at a time, also set a minimum in the amount rules.
- Size the reward to your margin. Too small doesn't change behaviour; too large doesn't pay.
- Get legal sign-off on the rules and the terms before you build.
- Set your success target. Judge the campaign on your shops' till data, not on uploaded receipts. Compare their average transaction in the campaign weeks with the same weeks last year. Agree the uplift, and which shops share their figures, before launch.
Build it in Studio
| Part | Choose | Guide |
|---|---|---|
| Receipt game | The page shoppers upload to | Your first receipt game |
| Rules | Total Amount unlocks a prize from a spend threshold | Rules overview |
| Shops | Which shops' receipts count | Configure merchant rules |
| Prizes | Winning options with their stock and dates | Winning options and attribution slots |
| Review | Automatic approval, or your team checks each receipt | Validation policy |
Run it for 2 to 6 weeks for a promotion, or longer for a loyalty-style scheme. Receipt games accept receipts in euros only.
Launch it
Send shoppers straight to the receipt game, with its own link and QR code: see Distribute the entry point.
- Email your customers: "Your spend could win you a prize".
- Put the QR code at the tills, on shop screens and on shelf cards.
- Post on social media with a clear "buy to enter" message.
Measure it
Your success figure comes from the shops' tills. The Receipt Host App shows what participants uploaded. In Build > Touchpoints, select Share on the receipt game, then the Receipt Host App tab. Open its Scanner URL, enter its password, and select Progression. The app closes 7 days after the game's last prize slot ends, so note the totals before then. It's in French for every campaign: see Track a receipt game in Progression.
| Label | In English | Tells you |
|---|---|---|
| Sessions Totales | Total sessions | Shopper sessions started. The line below counts those avec tickets valides, with valid receipts |
| Tickets Valides | Valid receipts | Receipts approved |
| Montant Total | Total amount | Approved spend, in euros |
| Panier Moyen | Average basket | Approved spend per shopper with a valid receipt. Each session adds up one shopper's receipts |
| Récompenses Disponibles | Rewards available | Prizes left to unlock, added up over every prize and every slot, later ones included |
Montant Total divided by Tickets Valides is the average uploaded receipt. Read it as a participant-side indicator only. Shoppers choose which receipts to upload, and Min Amount refuses any receipt below it. So this average beats the shops' average transaction even when spend doesn't change.
Improve the next one
- Check the shops' till figures against your target. Ask each shop for its average transaction in the campaign weeks, next to the same weeks last year.
- Compare the sessions with valid receipts to Sessions Totales. A wide gap means receipts are being refused: see Common acceptance failures.
- Check the current slot halfway through it. Under Disponibilité des Récompenses, each prize marks its open slot ACTUEL. If most of that slot's prizes are left, few shoppers reach the threshold: lower it, or raise the reward.
- Give a voucher for the next visit, so shoppers have a reason to buy again.