OmniLab Treasure Hunts

Plan, build, launch, and measure OmniLab Treasure Hunts that guide participants through venue-based discovery.

1 min read

Turn a store, venue, event, or campus into a guided discovery experience. Participants open the hunt from a shared link or QR code, find rotatable 3D objects (or augmented-reality objects placed in their camera view), complete challenges, and progress toward collecting objects, finishing the route, and earning badges or rewards.

A treasure hunt is the footfall format: the game only exists at the venue, so every completed step is a person physically there. Shopping centres run hunts to move visitors past specific storefronts; venues and events use them to spread crowds across the site. Like every OmniLab campaign, participants sign up as they play, so the hunt fills the contact list while it fills the space.

Start with Get Started for a first working hunt, or go to Build to design the route, the objects and the challenges.