About acquisition forms
See what the acquisition form does, when participants see it, and why it stays at campaign level.
Use an acquisition form to identify a participant and collect shared consent at sign-up, so everyone starts the Campaign the same way. This page explains what the form does, when it appears, and why it is managed once for the whole Campaign.
What an acquisition form is
The acquisition form is the shared sign-up and consent step OmniLab uses to identify a participant before they continue. It is a fixed registration flow for the whole Campaign, not a separate questionnaire per Touchpoint.
Participants can be asked for details such as email address, first name, last name, and phone number. Depending on your setup, the form can also show terms text, a marketing opt-in choice, and a follow-up email verification step.
Why it stays at campaign level
Registration and consent should read the same way across the whole Campaign, so the acquisition form is shared rather than set per Touchpoint:
- the sign-up step stays consistent from one Touchpoint to the next
- the same consent wording is reused across the Campaign
- participants are identified in one shared flow instead of several Touchpoint variants
Use participation forms for touchpoint-specific questions
If you need questions that change from one Touchpoint to another, use a participation form. The acquisition form is for shared registration and consent, not Touchpoint-specific questions.
Acquisition form or participation form
| Form | Main purpose | When it appears | Where you set it up |
|---|---|---|---|
| Acquisition Form | Identify the participant and manage shared consent copy | During sign-up or opt-in | Campaign level only |
| Participation Form | Collect Touchpoint-specific answers | During a Touchpoint | Off, campaign level, or per Touchpoint |
If you just want people to register and consent once, use the acquisition form. If different Touchpoints need different questions, use a participation form.
How it fits with opt-in
The acquisition form is part of the sign-up and consent step around Opt-in. Use your Opt-in settings to decide when consent is required, then use the acquisition form to shape the registration copy participants read.
Related
Set up an acquisition form
Edit the sign-up copy, consent content, and verification messages.
Acquisition form reference
Look up the fixed fields and consent elements.
Participation Form
Use this when the questions belong to a Touchpoint, not the shared sign-up.
Opt-in & Consent
See the consent model used across the Campaign.