About acquisition forms
Understand what the acquisition form does, when participants see it, and why it stays campaign-level.
In this article, you'll learn what the acquisition form is in OmniLab, when it appears, and why it is managed once at campaign level instead of separately on each touchpoint.
What an acquisition form is
The acquisition form is the shared sign-up and consent form used when OmniLab needs to identify a participant before they continue. In the current product, it is a fixed campaign-level registration flow rather than a per-touchpoint questionnaire.
Participants can be asked for details such as email address, first name, last name, and phone number. Depending on your setup, the form can also display terms text, a marketing opt-in choice, and a follow-up email verification step.
Why it is campaign-level only
Acquisition forms follow a campaign-only model because registration and consent should stay coherent across the whole campaign:
- the sign-up experience stays consistent from one touchpoint to another
- the same consent framing is reused across the campaign
- participant identification is handled in one shared flow instead of several touchpoint-specific variants
Use participation forms for touchpoint-specific questions
If you need extra questions that change from one touchpoint to another, use a participation form. The acquisition form is for shared registration and consent, not touchpoint-specific profiling.
Acquisition form vs participation form
| Form | Main purpose | When it appears | Scope |
|---|---|---|---|
| Acquisition Form | Identify the participant and manage shared consent copy | During sign-up or opt-in | Campaign Level only |
| Participation Form | Collect touchpoint-specific information | During touchpoint participation | Disabled, Campaign Level, or Touchpoint Level |
How it fits with opt-in
The acquisition form is part of the sign-up and consent experience around opt-in. Use your opt-in settings to decide when consent is required, then use the acquisition form configuration to shape the participant-facing registration copy.
Related
Set up an acquisition form
Edit the sign-up copy, consent content, and verification messages.
Acquisition form reference
See the fixed fields, consent elements, and current product limits.
Participation Form
Use this when the questions belong to the touchpoint rather than the shared sign-up flow.
Opt-in & Consent
See the broader consent model used across the campaign.