Variants
Give each placement of a Smart Link its own QR code, and compare their scans.
A variant is a second address for the same Smart Link, one per placement. The Pumpkin Trail posters have two, for the main entrance and the Food Court: both open the same page, and analytics counts each one apart. The variant link is the main link plus ?v= and the Variant ID: …/l/lindenhall-pumpkin-posters?v=entrance.
Add a variant
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On the Smart Link's details page, select Edit Smart Link.
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Under Edit Variants, select Add Variant.
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Enter the Variant Name your team will see, such as "Car park poster".
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Enter the Variant ID that goes in the link, such as
car-park.
Use lowercase and hyphens, and a different ID for every variant of the link.
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Fill in the variant's UTM Parameters.
A variant sends only its own tags, not the Smart Link's: see UTM parameters.
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Select Add Variant.
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Select Save Changes.
The details page lists every variant, the car park one included:
Print one QR code per variant
In Download QR, tick the variants you need: each gets its own QR code. See Download the QR code.
Things to know
- An ID must be unique within the link. Smart Links doesn't stop two variants sharing one; if they do, every scan counts for the first.
- A wrong ID still opens the page, untagged and not counted for any variant. Check each printed code: see Variant errors.
- Don't rename an ID after printing: the printed codes keep the old one.