Configure appearance & branding
Set the shared visual fields for a game, then refine the design in the editor for your game type.
Make a game look on-brand and clear to players by setting its shared visuals first, then fine-tuning the parts that are unique to your game type.
Assets you'll need
Most games share the same visuals — a background, a thumbnail for listings, and reward icons.
Background Image
OptionalThe full-screen visual behind any game (wheel, scratch, reveal, quiz, and more).
- Optional
- Size1536 × 2048 px
- Aspect ratio3:4
- FormatsJPEG / WEBP / PNG
Thumbnail Image
OptionalThe square tile shown in carousels and campaign listings — not on the play screen.
- Optional
- Size800 × 800 px
- Aspect ratio1:1
- FormatsJPEG / WEBP / PNG
Reward Icon
OptionalThe icon that represents a reward.
- Optional
- Size800 × 800 px
- Aspect ratio1:1
- FormatsJPEG / WEBP / PNG
Circular design and a transparent background work best.
For every image spec in one place, see Image & asset specs.
What most games share
Most games start from the same visual fields in the Appearance tab.
| Field | What it controls | What to watch |
|---|---|---|
| Background Image | The main visual behind the game screen | Follow the asset specs shown in OmniLab Studio before you export the final file. |
| Title | The main heading on the game page | Keep it short so it stays readable on mobile. |
| Subtitle | The supporting line below the title | Use it for a short instruction, a date range, or offer context. |
| Thumbnail Image or Header Image | The visual shown outside the play screen, such as a landing-page listing or a game header | This supports how the game is promoted, not the play screen itself. |
Many game types then add their own design controls, such as wheel artwork, card visuals, or form headers.
Asset specs vary by game type
OmniLab Games share the same branding foundations, but the exact dimensions, crops, and optional image slots depend on the game type and the field you are editing. In OmniLab Studio, check the asset guidance next to each upload field before you prepare final artwork.
Keep the game aligned with the campaign
A game is one Touchpoint inside a campaign. Keep its branding consistent with the rest of the participant journey:
- Match the game Title and Subtitle to the campaign promise.
- Keep the background, landing-page visuals, and reward copy visually coherent.
- Translate player-facing text for every active campaign language.
- Recheck the crop on both desktop and mobile after each asset change.
Campaign-wide storytelling lives outside the game. Use the landing page header when you need shared branding before participants enter a specific game.
When to go deeper
Use this article for the visual fields most games share. Open the guide for your game family when you need controls unique to one format, such as wheel segments, scratch layers, memory cards, or form headers.
Related
About landing pages
See where campaign-level branding lives outside the game itself.
Configure the header
Set the banner, title, and subtitle for the campaign entry page.
Luck-based games
Wheel, Scratch, Reveal, Simple / Instant Win, and 3D Selection guidance.
Skill-based games
Memory, Quiz, Catcher, and Form guidance.
Access-based games
Offer Pass and Offer guidance.