Configure appearance & branding
Set the shared visual fields for a game, then refine the design in the game-type editor that matches your format.
In this article, you'll configure the shared appearance fields most games expose in OmniLab, and see where to go next for game-type-specific visuals.
What most games share
Most game touchpoints start with the same visual foundation in Appearance:
| Field | What it controls | What to watch |
|---|---|---|
Background Image | The main visual behind the game screen | Use the asset specifications shown in Studio before you export the final file. |
Title | The main heading shown on the game page | Keep it short enough to stay readable on mobile. |
Subtitle | Supporting copy below the title | Use it for a short instruction, date range, or offer context. |
Thumbnail Image or Header Image | The visual used outside the main play surface, such as a landing-page listing or game-specific header area | This supports distribution context, not the main play surface itself. |
Many game types then add their own design controls, such as wheel artwork, card visuals, form headers, or other layout-specific elements.
Asset specs vary by game type
Games share the same branding foundations, but the exact dimensions, crops, and optional image slots depend on the game type and the field you are editing. In Studio, check the asset guidance next to each upload field before you prepare production artwork.
Keep the game aligned with the campaign
A game is one touchpoint inside a campaign, so keep its branding consistent with the rest of the participant journey:
- match the game
TitleandSubtitleto the campaign promise - keep background art, landing-page visuals, and reward copy visually coherent
- translate player-facing text for every active campaign language
- retest the crop on both desktop and mobile after each asset change
Campaign-level storytelling still lives outside the game itself. Use the landing page header when you need shared campaign branding before participants enter a specific game.
When to go deeper
Use this shared article for the common appearance fields. Switch to the relevant game family when you need the controls that are specific to one format, such as wheel segments, scratch layers, memory cards, or form headers.
Next steps
About landing pages
Understand where campaign-level branding lives outside the game itself.
Configure the header
Set the banner, title, and subtitle for the campaign entry page.
Luck-based games
Go to the luck-based hub for Wheel, Scratch, Reveal, Simple / Instant Win, and 3D Selection guidance.
Skill-based games
Go to the skill-based hub for Memory, Quiz, Catcher, and Form guidance.
Access-based games
Go to the access-based hub for Offer Pass and Offer guidance.