Create a campaign

Create a new campaign from scratch with its name and public link, then finish dates, language, and timezone in build.

This guide covers creating a new campaign without starting from a template. The creation modal sets the campaign identity first, then Studio opens the new draft so you can finish language, dates, and touchpoint setup.

Organisation first

Confirm you are in the correct organisation in Studio. Campaigns, public links, and templates are scoped to organisations, and the wrong org is a common reason teammates “do not see” the same work.

Before you begin

You can open Campaigns in Studio.
You know the campaign name and public link you want to use.
You know the audience language and timezone you will configure after creation.

Main task

Open the new campaign flow

In Studio, go to All Campaigns and click Create Campaign. This opens the New Campaign modal.

Fill the campaign identity fields

The creation modal asks for two core fields:

Campaign Name
Campaign Public Link

For Campaign Name, choose something operators can find easily later. Include the brand, location, or edition when that helps your team scan long campaign lists.

For Campaign Public Link:

Use only lowercase letters, numbers, and hyphens.
Keep it short, readable, and stable once the campaign is public.
Make sure the value is not already in use.
Treat it as a durable public identifier, not a temporary working label.

The public link is hard to change later

After creation, the public link becomes read-only in Campaign Properties. If you need a different public link later, the safest path is usually to duplicate the campaign and give the new draft a new public link.

Create the draft campaign

Click Create Campaign. Studio opens the new campaign in Draft, ready for further setup.

Finish the campaign basics after creation

Use the draft to complete the next essentials:

Review Campaign Properties if you need to confirm the name and public link.
Open Build -> General -> Dates and set the campaign schedule plus Campaign Timezone.
Use Activate Multilang and Manage Languages if the campaign needs more than one language.
Continue with touchpoints, forms, rewards, notifications, and deployment choices.

Result

You now have a draft campaign with a stable name and public link. The campaign is still private to your team until you complete the build and publish it.