Campaign lifecycle
A campaign moves from Draft to Active when you publish it, and to Finished when you unpublish it.
A campaign is in one of three states. Studio shows it on each card and as tabs on the Campaigns page.
| State | What it means | Who can see it |
|---|---|---|
| Draft | Being built. Never published | Only your team, in Studio |
| Active | Published | Anyone with the link, from its start date |
| Finished | Unpublished | Nobody: the link stops working |
Draft to Active
Select Publish. Studio checks the campaign first: errors block publishing, warnings don't. See Validation and publishing.
An Active campaign still follows its dates: before the start, visitors see your "before" message, and after the end, your "after" message. See Campaign dates.
Changing an Active campaign
Edits you make in Studio reach participants only when you select Publish again. Until then, they see the last published version.
Active to Finished
Unpublishing can't be undone
A Finished campaign can't be published again. To run it again later, duplicate it or save it as a template.
-
Select the arrow next to Publish.
-
Select Unpublish Campaign.
-
In the window that opens, select Unpublish Campaign.
The campaign keeps its participants, results and settings, so you can still read its analytics and export its data. To run it again, duplicate it or save it as a template.