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Forms

Understand when to use participation forms versus acquisition forms in OmniLab.

Forms in OmniLab cover two different moments in the participant journey. Use this section to choose the right form model, configure it at the right scope, and understand what participants will actually see.

Two forms, two moments

Acquisition forms identify or subscribe a participant. Participation forms collect extra data during a touchpoint.

Where each form appears

Yes No Yes No Participant enters the campaign Need sign-up or consent? Acquisition FormCampaign level Open a touchpoint Participant identified Need extra touchpoint data? Participation FormCampaign or touchpoint scope Play, submit, or continue
FormWhen the participant sees itScope modelTypical use
Acquisition FormDuring sign-up or opt-inCampaign level onlyIdentify the participant and capture shared consent details
Participation FormDuring touchpoint participationDisabled, Campaign Level, or Touchpoint LevelAsk extra questions tied to a touchpoint experience

Participation Form

Use participation forms when you want extra data during play, submission, or another touchpoint-specific step.

Acquisition Form

Use acquisition forms when the campaign needs a shared sign-up and consent experience before participants continue.

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