Forms
Choose the right form to identify participants at sign-up or collect extra answers during a Touchpoint.
Collect the participant data your Campaign needs at the right moment: an acquisition form to identify and subscribe people at sign-up, or a participation form to ask extra questions during a Touchpoint. This section helps you choose the right form, set it up at the right level, and see what participants will experience.
Two forms, two moments
An acquisition form identifies or subscribes a participant at sign-up. A participation form collects extra answers during a Touchpoint.
Where each form appears
The acquisition form appears at the start of the journey, during sign-up or opt-in. The participation form appears later, inside a Touchpoint, when you need extra answers before the participant continues.
| Form | When the participant sees it | Where you set it up | Typical use |
|---|---|---|---|
| Acquisition Form | During sign-up or opt-in | Campaign level only | Identify the participant and capture shared consent details |
| Participation Form | During a Touchpoint | Off, campaign level, or per Touchpoint | Ask extra questions tied to a Touchpoint experience |
Participation Form
Use a participation form when you want extra answers during play, submission, or another step inside a Touchpoint.
Participation Form
Start with the overview and the three ways to set it up.
About participation forms
See when the form appears and how it differs from an acquisition form.
Enable and choose scope
Turn the form on, pick where it is managed, and see the result.
Configure at campaign level
Apply one shared form and choose how often participants fill it.
Configure at touchpoint level
Turn forms on separately for the Touchpoints that need them.
Acquisition Form
Use an acquisition form when the Campaign needs one shared sign-up and consent step before participants continue.
Acquisition Form
Start with the campaign-level acquisition form overview.
About acquisition forms
See why the acquisition form stays at campaign level.
Set up an acquisition form
Edit the sign-up copy, consent content, and verification messages.
Acquisition form reference
Look up the fixed fields and consent elements.