Your first campaign

Build a small campaign from start to finish: create it, add a sign-up page, set its dates, publish and try it.

3 min read

You'll build "Winter Wonderland": a page where shoppers sign up to unlock Lindenhall's winter programme. It takes about 20 minutes, and every campaign you build later follows the same path. Have a banner image ready, uploaded to your images.

Create the campaign

  1. In Campaigns, under Start from a template, choose Free form.

    Campaigns page with the Free form template highlighted

  2. Select Create Campaign.

    Free form template window with the Create Campaign button highlighted

  3. Enter the Campaign Title, "Winter Wonderland".

    Campaign Title Winter Wonderland, highlighted

  4. Enter the Campaign Public Key, the end of the campaign's address. Campaign Properties later calls it Campaign Public Link.

    Campaign Public Key lindenhall-winter-wonderland, highlighted

  5. Choose the Language.

    Language set to English, highlighted

  6. Choose the Timezone of the people taking part.

    Timezone set to Europe/London, highlighted

  7. Select Create Campaign.

    Create a campaign window with the Create Campaign button highlighted

    The campaign opens as a draft, with an Action Required banner: you'll clear it as you go.

Keep one touchpoint

Free form comes with a sample of every kind of touchpoint. You only need Gated Content: a page that opens once people sign up.

  1. Select the Touchpoints tab.

    Campaign tabs with Touchpoints highlighted

  2. On a sample you don't need, select the three-dot menu.

    New Treasure Hunt card with its three-dot menu highlighted

  3. Select Delete.

    Touchpoint menu with Delete highlighted

  4. In Delete Touchpoint, select Confirm.

    Delete Touchpoint window with the Confirm button highlighted

    Repeat steps 9 to 11 for every sample except Gated Content.

    When you delete the second-to-last sample, Landing Page Will Be Disabled opens: a landing page needs two touchpoints. Select Yes, Continue. Participants then open the page from its own link.

    Landing Page Will Be Disabled window with the Yes, Continue button highlighted

Set up the page

  1. On Gated Content, select Configure.

    Gated Content card with its Configure button highlighted

  2. Under Banner Image, choose Select attachment.

    Appearance tab with the Banner Image Select attachment button highlighted

  3. On your banner, choose Select File.

    Select a File window with the Winter Wonderland banner highlighted

    Not in the list? Select Add Image or File to upload it.

  4. Select Save.

    Select a File window with the banner selected and Save highlighted

  5. Replace the Title, such as "Your winter programme".

    Title Your winter programme, highlighted

  6. In Subtitle, say what signing up gives.

    Subtitle about signing up to see the winter events, highlighted

  7. In Description, add a line about what's inside.

    Description about skating, late-night shopping and the Christmas market, highlighted

    It shows under Rules, before people sign up.

  8. Select the Gated Content tab.

    Touchpoint editor with the Gated Content tab highlighted

  9. In Description Text, write what people see once they've signed up.

    Description Text thanking people for joining, highlighted

  10. Enter the Button Label, such as "See the programme".

    Button Label See the programme, highlighted

  11. Enter the Destination URL the button opens.

    Destination URL lindenhall.example/winter, highlighted

  12. Select Save.

    Touchpoint editor footer with the Save button highlighted

Set the dates

  1. Select the General tab.

    Campaign tabs with General highlighted

  2. On Campaign Dates Settings, select the edit button.

    Campaign Dates Settings card with its edit button highlighted

  3. Set the Start Date.

    Start Date 28 September 2026 at 00:00, highlighted

  4. Set the End Date.

    End Date 31 January 2027 at 23:59, highlighted

  5. In Text Displayed Before Start Date, write what early visitors see.

    Text Displayed Before Start Date saying Winter Wonderland opens soon, highlighted

  6. In Text Displayed After End Date, write what late visitors see.

    Text Displayed After End Date thanking visitors, highlighted

  7. Select Save.

    Update Dates Settings with the Save button highlighted

Match the add-ons to your organisation

Free form carries add-on codes set to global. Publishing needs your organisation's key instead: the Action Required details name it.

  1. Select the Settings tab.

    Campaign tabs with Settings highlighted

  2. On Advanced Settings, select the edit button.

    Advanced Settings card with its edit button highlighted

  3. Select the Addons tab.

    Advanced Settings with the Addons tab highlighted

  4. In each add-on's pcCode, replace global with your organisation's key.

    pcCode set to lindenhall, highlighted

  5. Select Save.

    Advanced Settings footer with the Save button highlighted

Publish and try it

  1. At the top of the campaign, select Publish.

    Campaign header with the Publish button highlighted

  2. When the window says Campaign is ready to publish!, select Publish.

    Publish window saying the campaign is ready to publish, with the Publish button highlighted

    Warnings don't block publishing: read them, then decide. See Validation and publishing.

  3. On the touchpoint's card, now called "Your winter programme", select Preview.

    Your winter programme card with the Preview button highlighted

  4. Scan the QR code with your phone.

    Preview window with the touchpoint's QR code, highlighted

On your phone, the page opens with the banner, the title and Participate Now. Once visitors sign up, the programme text and its button appear.

Winter Wonderland on a phone: the banner, the title, the Participate now button and the description under Rules

Next steps

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