Create a reward
Build a prize step by step in Build > Rewards: its type, name, icon, quantity, winner message and how winners claim it.
Every prize in a campaign is a reward. You create it once, then link it to the game, offer or rule that hands it out. Here, Lindenhall creates a free hot chocolate that its Winter Wheel will give away. The steps are the same for every type; the other reward pages add what's specific to each.
Create the reward
Open the campaign in Studio. It opens on Build.
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Select the Rewards tab.

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Select Add New Reward.

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Choose what the reward belongs to, here Create a Game Reward.

Not sure which? See About rewards.
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Choose how it's won, here Luck Based Reward.

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Select Create Luck Based Reward.

The reward is created at once, named after its type.
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On the new card, select Configure.

Name it
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Select the pencil next to the name.

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Enter a name you'll recognise, here Hot chocolate.

This name is for your team. It's the one Studio shows when you link the reward.
Set what participants see
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Open Appearance.

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Under Icon, select Select attachment.

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Choose the icon: point at it, then select Select File.

A square 800 × 800 image with a transparent background works best. See Image & asset specs.
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Select Save.

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Enter the Title participants see.

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Replace the sample Subtitle with a short description.

Set how many
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Open Reward Quantity.

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Enter the Quantity, here 200.

Once 200 hot chocolates have been won, nobody else can win one.
Write the winner message
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Open User Messages.

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Under Messages for Winners, enter the Title.

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Enter the Subtitle: tell winners how to collect their prize.

Draw rewards also have messages for people who are eligible and for people who don't win: see Lottery rewards.
Choose how winners claim it
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Open Redemption Settings.

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Under Redemption Display Mode, choose Simple Mode.

Simple Mode shows the winner message only. Secure Mode also shows a unique code: see Coupons and redemption.
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Select Save.

The reward stays INVALID until something can hand it out. Link it next.

If publishing is blocked
- The reward has no title: fill it in under Appearance. A missing icon only warns.
- The quantity is 0: enter 1 or more under Reward Quantity.
- The winner message has no title: fill it in under Messages for Winners. A missing subtitle only warns.
- Nothing hands the reward out: link it to a game or offer, or give a global reward its trigger. See Link rewards to touchpoints.