How rewards connect to touchpoints
Understand where each reward category links, and why a Global Reward is the only way to reward some touchpoints.
A reward only does something once it is connected to a touchpoint. How that connection works depends entirely on the reward's category. This article explains the mental model so you always know where to set up the link.
The one rule to remember
When you create a reward, the category you pick decides where it links:
- A
Global Rewardis linked from inside the reward itself, using itsReward Trigger. - A
Game,Offer, orReceipt Gamereward is tied to the one touchpoint you choose, from inside that touchpoint.
Some touchpoints have no reward area of their own
Activities (events), Treasure Hunts, and Treasure Hunt Objects do not have a place to add a reward in their own settings. The only way to reward them is a Global Reward that targets them through Reward Trigger -> Pick Touchpoints. If you go looking for a "link a reward" button inside an event or a treasure hunt, you won't find one — that is by design.
Where each reward reaches a touchpoint
| Touchpoint | How a reward reaches it |
|---|---|
| Luck-based game (Wheel, Scratch, Reveal, 3D Selection, Simple Game) | A Game Reward -> Luck Based Reward, set on the game's winning option |
| Skill / performance game (Memory, Quiz, Form, Catcher) | A Game Reward -> Performance Based Reward, added to the game's performance rewards |
| A game drawn at the end | A Game Reward -> Lottery, where you pick that game when you create the reward |
| Offer (inside an Offer Pass) | An Offer Reward, set as the offer's associated reward |
| Receipt Game | A Receipt Game Reward, set in the receipt game's winning options |
| Activity / Event | A Global Reward, targeting the Activity via Pick Touchpoints |
| Treasure Hunt | A Global Reward, targeting the hunt via Pick Touchpoints |
| Treasure Hunt Object | A Global Reward, restricted to that object via Pick Touchpoints |
A Treasure Hunt shows the rewards that target its objects, so rewarding the objects is how you reward the hunt.
How a Global Reward targets touchpoints
A Global Reward carries its own Reward Trigger. This is where you decide who becomes eligible and which touchpoints count. You will see these choices:
Choose when the participant qualifies
When They Sign Up makes the reward evaluate as soon as someone registers. When They Participate waits for real touchpoint activity first.
Set how many touchpoints count
Use How Many Touchpoints? to require a number of touchpoints before the reward applies — for example, "after any 3 touchpoints."
Choose which touchpoints count
Which Touchpoints Count? offers two options:
Everything— every eligible touchpoint in the campaign contributes.Pick Touchpoints— only the touchpoints you add underYour Selected Touchpointscontribute. This is how you target one specific event, hunt, or object.
Decide if it can be earned repeatedly
Count Multiple Times? lets you choose Just Once per person or Every Time they participate.
Reward one specific touchpoint or overall progress
To reward a single touchpoint — say, one event or one treasure hunt object — use Pick Touchpoints and add just that touchpoint. To reward overall progress, use Everything (or pick several) and set How Many Touchpoints? to the threshold you want.
Worked examples
- Lottery for an event: create a
Global Reward->Lottery, openReward Trigger, chooseWhen They Participate, setWhich Touchpoints Count?toPick Touchpoints, and add your event. Attendees become eligible when they participate; run the draw later. - Reward a treasure hunt object: create a
Global Reward(for exampleInstant Win), and underPick Touchpointsadd only that object. - Reward finishing the whole hunt: create a
Global Reward, chooseEverything(or pick the hunt's objects), and setHow Many Touchpoints?to the number of objects to collect.
If something's blocked
- You can't find where to link a reward on an event, hunt, or object — these touchpoints have no reward area. Create a
Global Rewardand target them withPick Touchpoints. - Your Global Reward isn't reaching the touchpoint — confirm
Which Touchpoints Count?includes it, and thatHow Many Touchpoints?isn't higher than the number of touchpoints that actually count. - A Game, Offer, or Receipt Game reward looks unlinked — open the touchpoint you chose at creation and confirm the reward is selected there (winning option, performance rewards, associated reward, or receipt winning options).
Related
About rewards: categories and winning methods
Revisit the two choices behind every reward.
Link rewards to touchpoints
The step-by-step map for each touchpoint type.
Lottery rewards
Set up a draw and target touchpoints with Reward Trigger.
Add badges and rewards to an event
See the event-specific version of this pattern.