Lottery rewards

Use a lottery reward to collect entries throughout the campaign and pick winners later in a draw, instead of revealing results on the spot. It's the classic setup for grand prizes and end-of-campaign finales.

When to use this method

Use a lottery when you want to build anticipation instead of revealing the result at once. It's a good fit when:

• you want one or a few winners chosen from a larger pool
• the reward should resolve after the campaign window closes
• the experience should tell participants they're eligible, not that they've already won

Example campaign uses

• Enter the grand-prize draw after a participant plays your end-of-campaign game.
• Enter a VIP draw after a participant visits every sponsor booth.
• Let one lottery-mode game collect entries for a draw you run later.

Before you begin

• You have a campaign open in the Build view.
• You know how many winners the campaign should select.
• You're ready to write three messages: for Winners, for Draw Eligibles, and for Losers.

Configure the lottery reward

Run the draw later

The draw isn't run when you save the reward. You run it after the campaign window, when you're ready to pick winners.

What participants see

During the campaign, participants see the Messages for Draw Eligibles message, not the final prize outcome. After you declare the winners:

• winners see the Messages for Winners message and any linked winner notification
• non-winners see the Messages for Losers message, if that flow is configured

This makes a lottery a good fit for grand prizes, delayed campaign finales, and other cases where instant feedback isn't the goal.

Notifications to review

Lottery rewards often work best when you plan the notifications alongside the reward:

• Eligible can confirm the participant entered the draw
• Winner can announce the final outcome after the draw runs
• Loser can handle the non-winning outcome when that experience is needed

If something's blocked

A few common reasons and how to fix them:

• Reward Quantity is zero — set the number of prizes above zero so the draw has winners to pick.
• A message is missing — fill in the Title and Subtitle for Winners, Draw Eligibles, and Losers so participants always see something.
• The reward points to a game that no longer exists — reconnect the reward to the correct touchpoint, or recreate the missing one.
• No participants are eligible yet — check the reward's trigger or linked touchpoint so entries can be collected before you run the draw.

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