Lottery rewards
Enter participants into a prize draw while the campaign runs, then pick the winners once it ends.
A lottery doesn't reveal a result straight away. Each participant who meets the rule is marked eligible, and the winners are drawn after the campaign. It suits a grand prize. Here, Lindenhall draws one winter hamper among everyone who plays the arcade.
A lottery can be a Global Reward, drawn among everyone who meets its trigger, or a Game Reward, drawn among one game's players. The steps below build the global one.
Create the lottery
In Build > Rewards:
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Select Add New Reward.
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Select Create a Global Reward.
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Select Lottery.
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Select Create Lottery.
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On the new card, select Configure.
Name the reward, then fill in Appearance, Reward Quantity and the winner message, as in Create a reward. The quantity is the number of winners drawn, here 1.
Write the draw messages
A lottery speaks to three groups: winners, people entered in the draw, and people who didn't win once it's done.
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Under User Messages, open Messages for Draw Eligibles.
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Enter the Title people see once they're entered.
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Enter the Subtitle: say when the draw happens.
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Open Messages for Losers.
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Enter the Title.
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Enter the Subtitle.
Choose who's entered
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Open Reward Trigger.
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Check When They Participate is selected.
With the defaults below it, 1 touchpoint, counting Everything, Just Once, anyone who plays once is entered.
Change it as for an instant win: see Instant Win rewards.
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Select Save.
Draw the winners
When it's time to draw, open Participants > All Participants in the campaign and select Declare Lottery Winners. See Run a lottery draw.
If publishing is blocked
- Messages for Draw Eligibles has no title and no subtitle: fill them in, as in steps 6 to 8.
- Messages for Losers has no title and no subtitle: fill them in, as in steps 9 to 11.