About rewards: categories and winning methods
Make the two choices behind every reward — what it's tied to, and how winners are picked — so it links in the right place.
Every reward you build comes down to two choices: what the reward is tied to (its category), and how winners are picked (its winning method). Get these two right and the reward links cleanly to the rest of your campaign.
What a reward is
A reward defines what participants can win, see, or redeem. You build rewards in Build → Rewards.
A reward usually includes:
- a title, subtitle, and icon
- a quantity
- the messages participants read
- redemption settings, when the reward needs a code or a claim step
Unlike gamification badges, which track progress, rewards are about prize value, eligibility, or redemption.
The two choices behind every reward
When you select Add New Reward, you make two decisions, in order:
- Category — what the reward is tied to. Pick Global Reward, Game Reward, Offer Reward, or Receipt Game Reward. This is the more important choice: it decides where the reward gets linked.
- Winning method — how winners are picked: a draw, an instant result, a ranking, or first claims. The methods you can pick depend on the category.
The category decides where you link the reward
A Global Reward is linked from inside the reward itself, using its Reward Trigger. A Game, Offer, or Receipt Game reward is tied to the specific touchpoint you choose when you create it. Picking the wrong category is the most common reason a reward "can't be linked" later. See How rewards connect to touchpoints.
The four reward categories
If you just want one prize that any part of the campaign can hand out, pick Global Reward. The other three tie the reward to one specific touchpoint.
| Category | Tied to | Use this when |
|---|---|---|
| Global Reward | The whole campaign — any touchpoint, or specific ones you pick | You want one reward that several touchpoints can share, or you need to reward an Activity or Treasure Hunt |
| Game Reward | One specific game | The prize belongs to a single game's outcome or leaderboard |
| Offer Reward | One specific offer | The prize is attached to an offer participants claim |
| Receipt Game Reward | One specific receipt game | The prize is won inside a receipt-validation game |
Global Reward is the only category that can reach an Activity, a Treasure Hunt, or a Treasure Hunt Object — those touchpoints have no reward area of their own.
The winning methods
The winning method decides how a participant ends up with the reward.
| Winning method | What it does | Use this when |
|---|---|---|
| Lottery | Marks participants eligible first, then picks winners later in a draw | You want to collect entries during the campaign and draw winners at the end |
| Instant Win | Reveals the result immediately during participation | You want participants to find out on the spot whether they won |
| Luck Based Reward | Decides the result by chance inside a luck-based game | The reward sits behind a game of chance, like a wheel |
| Performance Based Reward | Rewards the best-ranked participants | You want a leaderboard where the top players win |
| First Come, First Serve | Awards the first eligible claims until the quantity runs out | You want a limited number of prizes given out on a first-come basis |
| Manual | No automatic draw — you decide who receives it | You want to hand-pick winners yourself |
The method choices you see depend on the category. A Lottery or Instant Win runs on a Global Reward; Luck Based and Performance Based run inside a Game Reward; First Come, First Serve runs on a Global Reward or an Offer Reward; Manual is used by receipt games and other assign-later flows.
Rules that matter before you publish
Keep these in mind before you build the detailed configuration:
- Every reward needs a clear title. Icon, subtitle, quantity, and winner message are also checked before publishing.
- Unlimited quantity is available only for qualifying luck-based game rewards.
- A Game, Offer, or Receipt Game reward must be linked inside its touchpoint before participants can earn it.
- A Global Reward must have its Reward Trigger set before the campaign can evaluate it.
- A Lottery needs its eligible and non-winner messages.
- An Instant Win needs its schedule before it can run.
- Use one Performance Based Reward per game when you want a clear, single ranking outcome.
- If a Global Reward is restricted to specific touchpoints, keep at least one real, active touchpoint selected.
Messages attached to a reward
Rewards also control what participants read:
- Winner message — the success state shown when the reward is won
- Eligible message — shown for Lottery rewards when the participant qualifies before the draw runs
- Non-winner message — shown on reward flows that need an explicit losing state
- Redemption warning message — shown when winners need a claim or coupon follow-up
The category and winning method decide which of these matter most, so choose them first and write the participant copy second.
Related
How rewards connect to touchpoints
See where each category links, and how a Global Reward reaches any touchpoint.
Create a reward
Walk through the two-step creation flow and fill the shared fields.
Instant Win rewards
Reveal the result immediately during participation.
Lottery rewards
Collect eligible participants first, then run the draw later.
Link rewards to touchpoints
The practical map of where each reward type is linked.