About rewards and reward types
Learn how rewards work in OmniLab, choose the right reward type, and see when to use a global reward.
In this article, you'll learn what a reward is in OmniLab, when to use a reward linked to one touchpoint, and when a global reward is the better fit for a multi-touchpoint campaign.
What a reward is
A reward defines what participants can win, see, or redeem. You configure rewards in Build -> Rewards.
Typical reward configuration includes:
- a title, subtitle, and icon
- a quantity
- participant-facing messages
- redemption settings when the reward needs a code or claim flow
Unlike Gamification badges, rewards are about prize value, eligibility, or redemption rather than progression alone.
Why global rewards exist
Global rewards are useful when one reward should react to activity across several touchpoints instead of being owned by a single touchpoint.
Typical campaign examples include:
- enter a grand-prize lottery after a participant attends all workshops
- give a goodie as soon as a participant joins any workshop
- unlock a voucher after a participant completes 3 sponsor-booth visits
This is what makes multi-touchpoint campaign dynamics possible. You can combine a broader campaign goal with smaller rewards along the way.
One touchpoint or several?
| Setup | Use it when | Example |
|---|---|---|
Global reward | Several touchpoints should contribute to the same rule. | Attend all workshops to enter a grand-prize lottery. |
Reward linked to one touchpoint | One touchpoint should award the reward directly. | A Wheel of Fortune gives an instant coupon. |
The four reward types
| Reward type | What it does | Best for | Typical touchpoints |
|---|---|---|---|
Instant Win | Decides the result immediately during participation. | Instant-win moments and chance-based play. | Wheel of Fortune, Scratch Card, Reveal Card, Simple Instant Win, 3D Selection Game |
Lottery | Marks participants as eligible first, then resolves winners later. | Campaign-end lotteries and delayed prize resolution. | Lottery-mode Simple Instant Win or 3D Selection Game flows |
Leaderboard | Awards the best-performing participants. | Score-based or ranking-based competition. | Memory, Quiz, Form, Catcher |
First Come, First Serve | Awards the first eligible claims until quantity is exhausted. | Immediate claim logic and limited availability. | Offer |
In Build -> Rewards, choose this in Winner Selection Method. The key difference for operators is the participant outcome: immediate win, delayed draw, leaderboard ranking, or first-claim allocation.
Rules that matter before you publish
Keep these rules in mind before you build the detailed configuration:
- Every reward needs a clear title. Icon, subtitle, quantity, and winner message are also common validation checkpoints.
- Unlimited quantity is only available for qualifying luck-based game rewards.
- A reward linked to one touchpoint must be linked in that touchpoint before participants can earn it.
- A global reward must have its
Reward Triggerconfigured before the campaign can evaluate it. - Use one Leaderboard reward per performance game when you want a clear, unambiguous ranking outcome.
- Keep Offer rewards dedicated to the Offer that should distribute them.
- Time-based reward distribution needs exclusive, deliberate scheduling. If one reward is shared across several games, the setup must stay compatible.
Messages attached to a reward
Rewards are not only about the prize itself. They also control what participants read:
- Winner message: the success state shown when the reward is won
- Eligible message: used for lottery-style rewards where the participant qualifies before the draw is run
- Non-winner message: used on reward flows that need an explicit losing state
- Redemption warning message: used when winners need a claim or coupon-based follow-up
The selected reward type determines which of these messages matter most, so choose the reward type first and write the participant copy second.
Related
Create a reward
Create the reward first, then link it to a touchpoint or use it in a global campaign rule.
Instant Win rewards
Configure immediate reward distribution either from Reward Trigger or from a luck-based touchpoint.
Lottery rewards
Set up delayed draw logic when participants become eligible first.
Leaderboard rewards
See how ranking-based rewards differ from instant-win or lottery flows.
Link rewards to touchpoints
Use this when one touchpoint should award the reward directly.