Acquisition form reference
Look up the fixed fields, consent elements, and behavior of the campaign-level acquisition form.
Look up the parts of the acquisition form: the fixed sign-up fields, the consent elements you can show, and how the form behaves. The acquisition form is managed once for the whole Campaign.
Core participant fields
The acquisition form is a fixed registration flow. The sign-up step can include these core fields:
| Element | Purpose | Notes |
|---|---|---|
| Identifies the participant | A valid email address is required | |
| First Name | Stores the participant's given name | Used in the sign-up flow |
| Last Name | Stores the participant's family name | Used in the sign-up flow |
| Phone Number | Stores a contact number | The form checks the phone number format |
Consent and legal elements
Depending on your setup, the acquisition form can also show:
| Element | What it does |
|---|---|
| Terms text | Explains the terms the participant must review |
| Terms link | Opens the linked terms content |
| Terms requirement | Sets whether the participant must accept the terms before continuing |
| Marketing opt-in text | Explains the optional subscription choice |
| Legal notice text | Adds supporting privacy or legal context |
| Legal notice link | Opens the linked legal notice |
The marketing choice can appear as a checkbox or as explicit accept and decline buttons, depending on how the copy is set up.
Sign-up and verification messages
The acquisition form copy can include labels for:
- sign-up and login titles
- buttons and helper text
- verification code instructions after sign-up
- messages for invalid email or phone number input
How the form behaves
Campaign-level by design
The acquisition form is managed once at campaign level. There is no per-Touchpoint acquisition form and no separate form layout to choose for it.
- The structure is fixed rather than built from a chosen layout.
- The email is checked before the participant can continue.
- The phone number is checked in the form.
- When terms are shown as required, the participant must accept them before continuing.
- After sign-up, OmniLab can send a verification code by email.
Where to edit it
Open OmniLab Studio > Build > Settings > Campaign Translation, then update the Acquisition Form group. If that section is read-only in your Campaign, ask an admin to make the change.