What is OmniLab Games
Turn promotions into playable experiences that engage participants and capture data inside a campaign.
Decide whether OmniLab Games is the right way to run your promotion, and see how it connects to the rest of your campaign before you start building.
What OmniLab Games is
OmniLab Games lets you add interactive play to a campaign: a wheel to spin, a card to scratch, a quiz to answer. You build each game in OmniLab Studio, and participants open it in OmniLab Pages, either from a campaign landing page or from a direct link.
A single campaign can hold several games at once. You can mix formats and guide participants all the way from discovery to play, result, and reward.
OmniLab Games uses the shared Platform layer
Every game still relies on the same Platform building blocks: Rewards, Opt-in & Consent, Participation Form, Notifications, and Restrictions. New to that model? Read How settings work across campaigns and touchpoints.
What OmniLab Games helps you do
OmniLab Games is a good fit when you want to:
- turn a brand story, launch, or promotion into playable participation
- create more immersive experiences than a static page or form
- collect participant data around a game session when you enable opt-in or forms
- move people from digital engagement toward in-store or on-site footfall
- reward participation, wins, or performance with the right reward logic
The game families inside OmniLab Games
Not sure where to start? Use Pick a game type when you are comparing several formats.
Luck-based
Wheel of Fortune, Scratch Card, Reveal Card, Simple / Instant Win, and 3D Selection Game for immediate or chance-based play.
Skill-based
Memory, Quiz, Catcher, and Form when the result depends on performance, answers, or submitted input.
Access-based
Offer Pass, Offer, and Gated Content for selective activation, claim, and reserved-content flows.
Advent Calendar
A day-by-day seasonal format that unlocks participation over time.
Premium 3D
Immersive 3D experiences for campaigns that need a more bespoke visual treatment.
Premium 3D follows a guided delivery model
Premium 3D is delivered with the OmniLab team rather than configured end-to-end as a standard self-service game. Use it when the campaign needs a bespoke immersive experience rather than a faster do-it-yourself setup.
How OmniLab Games fits between OmniLab Studio and OmniLab Pages
You build in OmniLab Studio and participants play in OmniLab Pages. OmniLab Studio vs. OmniLab Pages explains the two surfaces in detail.
In OmniLab Studio, you:
- add a game as a Touchpoint and choose its type
- set its appearance and behavior
- attach the shared settings you need: Rewards, Opt-in, Participation Form, Notifications, and Restrictions
- publish the campaign
In OmniLab Pages, participants open the game from a landing page or a direct link, play or submit their entry, and see their result or reward. Around the game itself, the page can show a game card, a Play Now button, instructions, terms and conditions, and a participation form.
When to choose OmniLab Games instead of another app
If you just want an interactive moment that rewards participation or captures data, pick OmniLab Games. The other apps below fit more specific jobs.
| App | Use it when | Typical experience |
|---|---|---|
| OmniLab Games | You want interactive play, quick participation, and a clear game mechanic around engagement or data capture. | Wheel, scratch, quiz, memory, offer flows, or guided 3D experiences. |
| OmniLab Events | You are running scheduled physical activities, bookings, or check-in flows. | Workshops, appointments, sessions, and event attendance. |
| OmniLab Treasure Hunts | You want venue-wide discovery and collection across several locations or objects. | Multi-stop exploration and collection mechanics. |
| OmniLab Transactions | You want receipt-based participation and purchase validation. | Upload a receipt to enter, qualify, or win. |
Related
Your first game in 15 minutes
Go from zero to a first published game quickly.
Pick a game type
Compare the main game families before you build.
Build by game type
Browse the detailed guides for each game family.
How settings work across campaigns and touchpoints
Understand the shared configuration patterns behind game setup.