OmniLab Studio vs. OmniLab Pages
Learn what happens in OmniLab Studio, what happens in OmniLab Pages, and how both surfaces work together.
Tell apart the two screens you work in: OmniLab Studio, where your team builds campaigns, and OmniLab Pages, where people take part. Knowing which one you're looking at clears up a lot of the rest of the help center.
Quick check
Use OmniLab Studio to build and manage campaigns. Use OmniLab Pages for the participant-facing experience.
OmniLab Studio
OmniLab Studio is the back-office interface used by marketing teams, admins, agencies, and other authorized operators. This is where you create campaigns, add touchpoints, configure rewards, manage forms and notifications, validate setup, publish, and review performance.
You access OmniLab Studio through your sign-in URL and work inside the organisations you have permission to use. In practice, OmniLab Studio is where the campaign is built and governed.
OmniLab Pages
OmniLab Pages is the consumer-facing layer where people actually take part. This is where they open landing pages, start games or other touchpoints, submit forms, accept terms, receive outcomes, and follow calls to action.
OmniLab Pages can run as its own website on a dedicated web address, or sit inside your existing website. It can also appear in an in-store kiosk or a mobile app. Your web or IT team handles the technical setup for those placements — see Integrations.
OmniLab Studio and OmniLab Pages together
Think of the relationship like this:
| Surface | Primary user | Main job | Typical access |
|---|---|---|---|
| OmniLab Studio | Marketing teams, admins, and agencies | Build, configure, validate, publish, and measure | OmniLab Studio sign-in URL |
| OmniLab Pages | Consumers and participants | Discover, participate, submit, win, and redeem | Subdomain, embedded page, or kiosk surface |
The flow is straightforward:
- A marketer or agency configures the campaign in OmniLab Studio.
- The team publishes it.
- Consumers interact with it in OmniLab Pages.
- Results flow back into campaign data, analytics, and connected systems.
A single campaign can therefore live across multiple surfaces at the same time: standalone OmniLab Pages, an embedded website experience, and project-specific kiosk delivery when needed.