Build
Organise folders, choose link types, define slugs, and add tracking and variants.
Use this part of the docs when you are ready to build Smart Links at scale. It covers how to organise folders, choose the right link type, keep slugs stable, and add the tracking detail that makes reports useful later.
Folders & organisation
Group Smart Links by campaign, location, channel, or team so the app stays manageable as volume grows.
Create a Redirection Smart Link
Build the standard Smart Link used for campaigns, landing pages, websites, PDFs, and other destinations.
Create an App Stores Smart Link
Route iPhone and Android users to the right app store from one shared link or QR code.
Slug rules
Keep public Smart Link URLs short, readable, and unique across your organisation.
UTM parameters & custom variables
Add analytics context to the base link and, when needed, extra tracking detail at variant level.
Variants
Track placements, floors, channels, or formats separately without creating an entirely new Smart Link.