Build
Organise folders, choose link types, define slugs, and add tracking and variants.
1 min read
Build OmniLab Smart Links at scale and keep your reports clean. Learn how to organise folders, pick the right link type, keep slugs stable, add the tracking that makes results readable, and set up variants you can compare later.
BuildFolders & organisationGroup OmniLab Smart Links by campaign, location, channel, or team so your library stays tidy as volume grows.BuildCreate a Redirection OmniLab Smart LinkBuild the standard OmniLab Smart Link for campaigns, landing pages, websites, PDFs, and other destinations.BuildCreate an App Stores OmniLab Smart LinkSend iPhone and Android users to the right app store from a single shared link or QR code.BuildSlug rulesKeep public OmniLab Smart Link URLs short, readable, and unique across your organisation.BuildUTM parameters & custom variablesAdd UTM tracking to the main link, and extra context on each variant when you need it.BuildVariantsTrack placements, floors, channels, or formats separately without rebuilding a whole OmniLab Smart Link.