Build

Organise folders, choose link types, define slugs, and add tracking and variants.

Build OmniLab Smart Links at scale and keep your reports clean. Learn how to organise folders, pick the right link type, keep slugs stable, add the tracking that makes results readable, and set up variants you can compare later.

Folders & organisation

Group OmniLab Smart Links by campaign, location, channel, or team so your library stays tidy as volume grows.

Create a Redirection OmniLab Smart Link

Build the standard OmniLab Smart Link for campaigns, landing pages, websites, PDFs, and other destinations.

Create an App Stores OmniLab Smart Link

Send iPhone and Android users to the right app store from a single shared link or QR code.

Slug rules

Keep public OmniLab Smart Link URLs short, readable, and unique across your organisation.

UTM parameters & custom variables

Add UTM tracking to the main link, and extra context on each variant when you need it.

Variants

Track placements, floors, channels, or formats separately without rebuilding a whole OmniLab Smart Link.

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