Folders & organisation
Organise OmniLab Smart Links with folders so campaigns, locations, and channels stay tidy as you grow.
Group your OmniLab Smart Links into folders so campaigns, locations, and channels stay organised and quick to find as your library grows. This page shows how to build a folder structure and move links between folders.
Prerequisites
- You can open the OmniLab Smart Links app from OmniLab.
- You can create and manage folders in the organisation where your OmniLab Smart Links live.
Why folders matter
You'll often use OmniLab Smart Links across many campaigns, venues, placements, and share channels. A folder structure keeps the app usable once you move beyond a handful of QR codes.
Folders are especially helpful when you need to separate:
- campaigns or seasons, such as
Back to SchoolorHoliday 2026 - organisations, regions, or venues
- distribution channels, such as
Print,Email, orRetail Partner - lifecycle stages, such as
Live,Archive, orTesting
A practical folder structure
There's no single required structure. For a safe default, group by campaign and stop there. These approaches all work well:
| Group by | Example | Best for |
|---|---|---|
| Campaign | Summer Sale 2026 -> Print, Digital | One team running one activation with many placements |
| Location | Paris Centre, Lyon Centre, Marseille Centre | Local teams or venue-specific reporting |
| Channel | In-store, Email, Paid Social | Teams comparing channels across many campaigns |
| Stage | Testing, Live, Archive | High-volume work with a clear approval or handoff process |
Choose one main rule and stay consistent. Mixing campaign, location, and team logic at the same level usually makes the library harder to scan.
Create and manage folders
Open the folder where the new folder should live
The Links view shows your folder tree, breadcrumbs, and everything inside the current folder. Open the parent folder first so new folders and links are created in the right place.
Create the folder
From the current folder, click the new-folder button next to Create SmartLink (its tooltip reads Create New Folder), then complete the form.
Enter a Folder Name that other operators will recognise quickly. Clear names such as Holiday Campaign - Posters are usually better than short internal abbreviations.
Move OmniLab Smart Links into the right place
Open the menu on a OmniLab Smart Link card, then choose Move to place the link in another folder when ownership, campaign scope, or reporting needs change.
This helps when a link starts as a quick test in one folder and later becomes part of a live campaign library.
Rename, move, or delete folders when the structure changes
Open the menu on a folder card to Edit or Move it, or to Delete it once it's empty. To rename or move a folder under a different parent, choose Edit and update Folder Name and Parent Folder.
Before you delete a folder, empty it first: move or delete the OmniLab Smart Links inside it, and remove any folders nested within it.
Best practices for OmniLab Smart Link organisation
- Keep folder names customer- or campaign-readable, not personal or temporary.
- Separate
Testinglinks from live distribution links. - Decide whether ownership is by campaign, location, or channel before the library grows.
- Use the same folder naming style across teams so reporting and handoff stays simple.
Delete OmniLab Smart Links safely
If you no longer need a OmniLab Smart Link, disable it first, confirm nobody still relies on it, and only then delete it. This is the safest workflow for links that may already appear in print or shared assets.
Example workflow
A retailer launches one campaign across three malls. A clean structure could look like this:
Summer Campaign 2026Summer Campaign 2026 / Paris CentreSummer Campaign 2026 / Lyon CentreSummer Campaign 2026 / Marseille Centre
Each location folder can then hold its poster links, event signage, window decals, and partner variants without mixing everything together.
Related
Create a Redirection OmniLab Smart Link
Create the main type of OmniLab Smart Link you will store in these folders.
Generate OmniLab Smart Links from existing campaigns
A common workflow is to publish a campaign first and then organise its OmniLab Smart Links in folders.
Analytics exports
Use the reports view when you need a folder-agnostic table and CSV export across many links.