UTM parameters and custom variables
Tag the visits a Smart Link sends, so your web analytics knows where they came from.
UTM parameters are tags added to the destination address, such as ?utm_source=poster&utm_medium=print. Your web analytics, like Google Analytics, reads them to show which poster or email sent each visit. Smart Link analytics counts scans without them.
| Field | What it names | Example |
|---|---|---|
| UTM Source | Where the visit came from | poster, newsletter |
| UTM Medium | The kind of channel | print, email, qr |
| UTM Campaign | The campaign | pumpkin-trail |
| UTM Term | A keyword, mostly for paid search | halloween |
| UTM Content | Which version or placement | entrance |
Fill in UTM Source, UTM Medium and UTM Campaign at least. Use lowercase and hyphens, and the same words every time.
Add UTM parameters to a Smart Link
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On the Smart Link's details page, select Edit Smart Link.
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Under Edit UTM Parameters, fill in the tags.
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Select Save Changes.
Every scan of the main link now opens the destination with these tags. On a new Smart Link, the same fields are under UTM Parameters.
Tags on a variant
A variant link, such as …?v=entrance, sends only its own UTM tags, not the Smart Link's. Fill in each variant's UTM Parameters, even when most values repeat. A variant with none sends the visit untagged.
Custom variables
Custom Variables in a variant are saved with it, but they don't change where a Redirection or App Stores Smart Link sends a scan. Leave them empty unless your OmniLab contact sets them up for you.