Create an App Stores Smart Link
Set up one QR code for your app that works on iPhone, Android and computers.
Scanned on an iPhone, an App Stores Smart Link opens your app in the App Store. On Android, it opens Google Play. Anywhere else, including most iPads, it opens a web page. Have your store addresses ready.
Create the link
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In Smart Links, select Create SmartLink.

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Enter the Title, such as "Lindenhall app (car park signs)".

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Under Type, choose App Stores.

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Enter the Smart Link Slug.

Add the stores
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Paste your app's page into App Store URL.

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Paste your app's page into Google Play URL.

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If your app is on them, add the Amazon Appstore URL (Optional) and Huawei AppGallery URL (Optional).

Every Android phone, Huawei and Amazon Fire included, opens Google Play URL. These two are used only when the link has no Google Play, App Store or default address.
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In Default URL (Fallback), enter the page for computers and other devices.

Without it, computers and other devices open the App Store page.
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Select Save & Activate.

You can leave App Icon URL (Optional) empty: a scan goes straight to the store, so nobody sees the icon.
The options below the stores, Enable Expiration Date, UTM Parameters and Variants, work as for a Redirection Smart Link.
Test it on two phones
Scan the QR code with an iPhone and an Android phone, then open the link on a computer. Each should land in the right place. See Test the Smart Link.
Next steps
- Download the QR code
- Variants: one QR code per sign, counted separately.