Create a Redirection Smart Link

Create a Smart Link that opens one web page, with an optional end date and UTM tracking.

2 min read

A Redirection Smart Link opens one web page: a campaign, a booking page or any site. You can change the page later without reprinting the QR code. For a link to your app, use App Stores instead.

  1. In Smart Links, open the folder the link belongs in.

    Smart Links home with the In-store posters folder highlighted

  2. Select Create SmartLink.

    In-store posters folder with the Create SmartLink button highlighted

  3. Enter the Title your team will recognise.

    Title Halloween opening hours, highlighted

  4. In Description (Optional), note where the QR code is printed.

    Description about the Halloween opening-hours posters, highlighted

  5. Keep Type on Redirection, then enter the Smart Link Slug.

    Type Redirection and the Smart Link Slug lindenhall-halloween-hours, highlighted

    The slug is part of the printed link, so don't change it once the QR code is out: see Slug rules.

  6. Paste the page's address into Destination URL.

    Destination URL set to the Halloween opening-hours page, highlighted

Add the options you need

  1. (Optional) Turn on Enable Expiration Date, then choose the date and time the link stops working.

    Enable Expiration Date on, set to 31 October 2026 at 23:59, highlighted

    After that, a scan no longer opens the page. Use it for offers with an end date.

  2. (Optional) Under UTM Parameters, fill in the tags your web analytics should receive.

    UTM Source poster, UTM Medium print and UTM Campaign halloween-hours, highlighted

    Every scan then opens the page with these tags: see UTM parameters.

  3. Select Save & Activate.

    Configure Smart Link page with the Save & Activate button highlighted

You're back in the folder. Open the link to see its details page, with its public Smart Link URL and QR code, as here for the Pumpkin Trail posters:

Smart Link details with the type, Smart Link URL, destination, UTM parameters and variants

Requires Login makes scanners sign in to the campaign first. Leave it off for posters: most people won't sign in to read a page. To count each placement separately, add variants.

Change where it leads

The link and its printed QR code stay the same. Only the page they open changes, so you can reuse a poster after its campaign ends. Here, the Pumpkin Trail posters move on to the Autumn Workshops after Halloween.

  1. On the Smart Link's details page, select Edit Smart Link.

    Smart Link details for Pumpkin Trail posters, with Edit Smart Link highlighted

  2. Replace the Destination URL with the new page's address.

    Edit Smart Link page with the new Destination URL highlighted

  3. Select Save Changes.

    Edit Smart Link page with Save Changes highlighted

If it doesn't work

  • "slug is already taken": another Smart Link in your OmniLab account uses it. Choose another: see Slug conflicts.
  • "Please enter a valid URL": the Destination URL needs https:// at the start.
  • Scans show a "Not Found" page: the link is disabled (badge Inactive), or its expiration date has passed (badge Expired).

Next steps

On this page

Create the linkAdd the options you needChange where it leadsIf it doesn't workNext steps