Notification types reference
Review each notification type, its trigger, scope options, and the campaign setups where it applies.
Look up any notification type to see what triggers it, where it applies, and which scope options you can choose — so you pick the right one for your campaign.
Main notification types
| Name | Trigger | Applies to | Notes |
|---|---|---|---|
| Touchpoint Unlocked | A visitor collects a badge, unlocks an offer, or reaches a Touchpoint milestone. | Touchpoints and related progression flows | Can be set to Global or By Touchpoint. |
| Winner | A participant wins a reward. | Reward flows with rewards | Can be set to Global or By Reward. |
| Loser | A participant does not win a reward. | Reward flows where a losing outcome exists | Not every reward flow uses loser messaging. |
| Eligible | A participant becomes eligible before a later reward result. | Reward flows with an eligibility step, such as lottery-style rewards | Fires on eligibility, not on the final win. |
| Reward Redeemed | A participant redeems a reward they already won. | Rewards with a redemption flow | Can be set to Global or By Reward. |
| Booking Confirmation | A booking is created. | Activities with booking enabled | Essential when participants need a confirmation email. |
| Booking Cancellation | A booking is cancelled. | Activities with booking enabled | Strongly recommended whenever bookings can change. |
| Booking Confirmation Reminder | A reminder is sent before the booked slot. | Activities with booking enabled | Requires Booking Cancellation to also be active. |
Conditional notification
You may also see Participate
Some campaigns also show Participate, a global-only notification that fires when a visitor enters through the landing-page participation flow. If you see that card in Build > Notifications, it uses the same email fields as other notifications but does not offer a per-object tab.
Booking dependency
Reminder requires cancellation
If you turn on Booking Confirmation Reminder, Booking Cancellation must also be active. If cancellation is off, the campaign is blocked at publish time.
Booking notification types matter only for activities with booking enabled. If a campaign has no bookable activities, those types don't apply.
How to configure any type
All notification types are configured from the same area:
- Use Configure notifications globally when one email should cover every matching reward or Touchpoint.
- Use Configure notifications by touchpoint when different rewards or Touchpoints need different content.
- Use Email content, banners, CTAs when you need field-level guidance for the shared email block.
Related
About notifications
Understand the notification model, delivery requirements, and scope choices.
Configure notifications globally
Use one notification setup everywhere a type can send.
Configure notifications by touchpoint
Set different notification content per reward or Touchpoint.
Email content, banners, CTAs
Review the shared email fields used across all notification types.