Landing Page reference
Check landing page asset guidance, section options, validation rules, and multi-language behavior.
Look up the landing page rules in one place: shared structure, asset sizes, layout behavior across screen sizes, and what publishing checks for.
Shared structure
You can enable the landing page once a campaign has at least two active Touchpoints. The page is then built from a shared set of sections:
| Section | Position | Can be hidden? | Display styles |
|---|---|---|---|
| Header | Fixed first | No, always shown | None |
| Rewards | Reorderable middle section | Yes | Default, carousel, or list |
| Activities | Reorderable middle section | Yes | Default, carousel, or list |
| OmniLab Games | Reorderable middle section | Yes | Default, carousel, or list |
| Interactive Totems | Reorderable middle section | Yes | None |
| Instructions | Fixed near the end | No, always shown | None |
| Call to action | Fixed last | Yes | None |
The header always anchors the page. Instructions stay near the end, and the call to action stays last. The listing sections sit between them and can be reordered.
Asset sizes
| Asset | Recommended size | Recommended formats | Notes |
|---|---|---|---|
| Header banner | 900 x 600 px (3:2) | JPEG, WEBP, PNG | Use a landscape image and keep the file lightweight. |
| Instruction icon | 400 x 400 px (1:1) | JPEG, WEBP | Use a consistent icon style across every instruction. |
| Advent Calendar day images | Matching square images for every day | Web-friendly image formats | Prepare one closed image and one open image per active day. |
The same banner size appears under See Specs in the header editor.
Header fields
The shared header controls:
- Banner
- Title
- Subtitle
- Hide Participation Button
- Hide Rewards and Legal Buttons
The title and banner are required for a complete header. The subtitle is recommended; leaving it empty raises a validation warning.
Call-to-action rules
The landing page button is meant for an external destination, not for opening a Touchpoint inside the campaign.
| Field | What it does | Shared or translated |
|---|---|---|
| Title | Adds context above the button | Translated per campaign language |
| Label | Sets the button text | Translated per campaign language |
| URL | Sets the destination | Shared across languages |
A working button needs all three fields. Publishing also checks that the link starts with http:// or https://.
Behavior across screen sizes
| Layout | Behavior |
|---|---|
| One column | Stays in a single vertical flow on every screen size. |
| Two columns | Shows the side-by-side view on wide desktop screens (about 1224 pixels and up). On narrower screens, it stacks into one column. |
| Advent Calendar | Uses a centered, responsive grid that fits the calendar tiles to the available width. |
Working in more than one language
The landing page supports per-language content on the text fields that use the OmniLab Studio language selector.
| Field group | Multi-language support |
|---|---|
| Header title and subtitle | Yes |
| Instruction title and subtitle | Yes |
| Call-to-action title and label | Yes |
| Header banner, instruction icons, Advent Calendar images, call-to-action link, section order, section visibility | Shared across languages |
Text-length guidance
The landing page doesn't enforce character limits on the header, instructions, or call-to-action text. To keep the page scannable:
- keep header titles to one clear line where possible
- keep button labels short enough to fit comfortably on a button
- keep instruction titles action-oriented and use the subtitle for supporting detail
What publishing checks
Publishing checks four areas of the landing page:
| Area | What it checks |
|---|---|
| Header | Missing header, title, banner, or subtitle |
| Instructions | Missing instruction titles, subtitles, or icons |
| Call to action | Missing label or link, invalid link, missing title when a button is otherwise set up, title with no button |
| Advent Calendar | Missing setup, empty calendar, no active days, missing images, missing or invalid linked Touchpoints, missing date overrides, overlapping date ranges |
See Validation & publishing for the publish-time workflow around these checks.
Related
About landing pages
Start here if you need the concept and decision context.
Choose a layout
Compare One Column, Two Columns, and Advent Calendar.
Configure the header
Set the banner, title, subtitle, and header visibility options.
Configure instructions
Add the participant guidance list shown on the landing page.
Configure the call to action
Add the optional external button and its rules.