About landing pages
Learn what a landing page is, when to enable it, and how the three layouts differ.
Give your campaign a welcoming front door: a landing page introduces the experience, sets expectations, and points people to the right activity before they start playing.
What a landing page is
A landing page is the entry screen OmniLab can show when someone opens a campaign link in OmniLab Pages. It introduces the experience, sets expectations, and routes people to the right Touchpoint before they continue.
It appears before a Touchpoint only when the shared link points to the campaign as a whole, rather than to one specific Touchpoint.
Landing pages are optional
What participants see depends on the link you share:
- a campaign link can open the landing page when it is enabled
- a direct Touchpoint link opens that Touchpoint immediately, even if the campaign also has a landing page
- when the landing page is disabled, a campaign link without a Touchpoint parameter does not open a Touchpoint automatically and instead shows an error page
When to enable it
Use a landing page when you need one or more of the following:
- a campaign-level introduction before people choose a Touchpoint
- branding, context, or seasonal storytelling around the experience
- a short list of instructions before participation starts
- a clear way to surface several participant-facing sections in the same campaign
Activation rule
Landing page activation is intended for campaigns with at least two active Touchpoints. If the campaign does not have enough participant-facing Touchpoints, the enable action stays unavailable in OmniLab Studio.
How entry depends on the shared link
When a participant opens a shared link, what they see depends on two things: whether the link targets the whole campaign or a specific Touchpoint, and whether the landing page is enabled.
- If the link opens the campaign entry and the landing page is enabled — the participant sees the landing page and can then open a Touchpoint from there.
- If the link opens the campaign entry but the landing page is disabled — the participant sees an error page because no specific Touchpoint was provided.
- If the link goes directly to a specific Touchpoint — the participant skips the landing page and enters that Touchpoint immediately, even if the campaign also has a landing page.
Example link formats
| Shared link type | Example | Result |
|---|---|---|
| Campaign entry link | https://pages.example.com/summer-launch-2026 | Opens the landing page when it is enabled. If the landing page is disabled, this link shows an error page because no specific Touchpoint is provided. |
| Direct Touchpoint link | https://pages.example.com/summer-launch-2026?c=touchpoint-abc | Opens the Touchpoint identified by ?c=touchpoint-abc directly, even if the campaign also has a landing page. |
The three layouts
One Column layout
A single vertical stack that keeps the whole entry experience in one flow.
Two Columns layout
A split desktop layout with entry content on one side and campaign sections on the other.
Advent Calendar layout
A day-by-day grid where each unlocked day opens its linked Touchpoint.
What stays shared across layouts
Every landing page starts from the same core building blocks:
- a Header section with banner, title, and subtitle
- an Instructions section with a list of steps
- an optional Call to action section with a title, button label, and external link
On standard landing pages, OmniLab can also show participant-facing sections such as rewards, activities, games, and interactive totems. You can reorder these sections between the header and the footer blocks.
When each layout fits best
| Layout | Best for | What to expect |
|---|---|---|
| One Column | Simple campaigns or mobile-first traffic | The full page stays in one vertical stack. |
| Two Columns | OmniLab Campaigns that need a stronger desktop split between intro content and listings | The split view appears on larger screens and collapses to one column on smaller screens. |
| Advent Calendar | Seasonal or multi-day campaigns with scheduled day-by-day access | Each day uses its own linked Touchpoint and unlock timing. |
Related
Choose a layout
Compare the three layouts and switch between them in OmniLab Studio.
One Column layout
See how the single-stack layout behaves across devices.
Two Columns layout
Understand the split desktop view and its mobile fallback.
Advent Calendar layout
Configure the seasonal day-by-day layout.
Touchpoints
Review the participant-facing Touchpoints your landing page can introduce.