Choose a layout
Choose between One Column, Two Columns, and Advent Calendar based on campaign structure and device behavior.
In this article, you'll compare the three landing page layouts, switch between them in Studio, and understand what stays shared when the layout changes.
Prerequisites
- The campaign landing page is enabled.
- The campaign has at least two active Touchpoints.
- You know whether the page needs a simple intro, a desktop split layout, or a day-by-day release pattern.
Layouts at a glance
One Column layout
Best when you want one continuous vertical flow from header to CTA.
Two Columns layout
Best when desktop visitors need a clearer split between intro content and listings.
Advent Calendar layout
Best when each day should unlock its own linked Touchpoint on a schedule.
| Layout | Best for | Desktop behavior | Mobile behavior | Extra setup |
|---|---|---|---|---|
| One Column | Simple campaigns and mobile-first traffic | Single vertical stack | Single vertical stack | None beyond shared landing page content |
| Two Columns | Campaigns with several participant-facing sections | Split view with entry content on one side and listings on the other | Collapses to one column | None beyond shared landing page content |
| Advent Calendar | Seasonal or multi-day campaigns | Centered calendar grid | Responsive calendar grid | Day items plus per-Touchpoint date overrides |
Change the layout
Open Landing Page
Go to the campaign and open Landing Page.
Open Page Layout
Click the layout button, then open the Page Layout selector.
Choose the layout
Select One column, Two columns, or Advent Calendar, then save.
Review the page again
Recheck the landing page after the change, especially on the devices you expect participants to use.
What stays when you switch
Switching the layout updates the layout type itself. The shared landing page content stays available:
- header content
- instructions
- CTA content
- section order and visibility for the standard rewards, activities, games, and interactive totems blocks
When you switch to Advent Calendar, you still need to configure the day items separately. When you switch away from Advent Calendar, the day-by-day settings are no longer used until you choose that layout again.
How to decide
- Choose
One Columnwhen you want the simplest possible participant journey and a single stacked flow on every screen size. - Choose
Two Columnswhen desktop visitors need stronger separation between campaign introduction and the sections they can browse. - Choose
Advent Calendarwhen access must unlock over time and every day needs its own linked Touchpoint and date window.
Seasonal campaigns need the Advent Calendar constraints
If you do not need day-by-day unlocking, stay with One column or Two columns. Advent Calendar is the only layout that depends on linked day items and non-overlapping Touchpoint dates.
Related
One Column layout
See how the single-stack layout behaves and what you can tune.
Two Columns layout
Review the split desktop layout and its mobile fallback.
Advent Calendar layout
Follow the day-by-day setup for seasonal campaigns.
Landing Page reference
Check section options, asset guidance, and responsive behavior in one place.