Configure the call to action

Add an optional button that sends participants to an external page after they read your campaign intro.

2 min read

Add an optional button that sends participants somewhere outside the campaign — such as your brand website or a booking page — after they read the landing page content.

Before you begin

  • The campaign landing page is enabled.
  • You have the external destination link ready.
  • You only need this button if participants should leave the landing page for another website or external experience.

Steps

Open the call-to-action section

Go to Landing Page, then open the Call to action section card.

Add a title

Fill in the Title to explain why the button matters. It appears above the button and gives the destination context.

Add the button text and link together

Add the button text in Label, then enter the destination in URL. The link must start with http:// or https://.

Call-to-action editor showing the title, label, and link fields

Save and test the destination

Save your changes, then test the live page. The button opens the destination in a new browser tab.

When to use it

The call-to-action button works best for an external destination such as:

  • a brand website
  • a separate information page
  • a booking or registration page outside the campaign

Skip the button when participants only need to enter a Touchpoint inside the campaign. The landing page already routes people into campaign content.

Field rules

The button only needs two fields to work:

  • Label — the button text.
  • URL — where the button goes.

The Title is optional context text shown above the button — leave it blank and the button still renders, works, and publishes normally. OmniLab only shows a missing title as an informational note, not a blocking error. Set only one of Label or URL and the button won't work: a label with no link goes nowhere, and a link with no label leaves the action unclear. If you don't need a button, leave all three fields empty or hide the section.

If something's blocked

A button needs both a label and a destination to work. Common things to fix in the Call to action section:

  • You added a button label but no link — add the URL, or remove the label if you don't need a button.
  • You added a link but no label — add the button text so people know what it does.
  • The link isn't valid — enter a full web address, including https://.

See Validation & publishing for how OmniLab flags these before you publish.

Landing PageConfigure the headerSet the banner and campaign framing that sits above the button.Landing PageConfigure instructionsAdd participant guidance that usually appears before the button.Landing PageTwo Columns layoutSee where the button sits in the side-by-side desktop layout.Landing PageLanding Page referenceReview the call-to-action rules, section options, and screen-size behavior.

On this page

Before you beginStepsOpen the call-to-action sectionAdd a titleAdd the button text and link togetherSave and test the destinationWhen to use itField rulesIf something's blockedRelated