Configure the call to action

Add an optional button that sends participants somewhere outside the campaign — such as your brand website or a booking page — after they read the landing page content.

Before you begin

• The campaign landing page is enabled.
• You have the external destination link ready.
• You only need this button if participants should leave the landing page for another website or external experience.

Steps

When to use it

The call-to-action button works best for an external destination such as:

• a brand website
• a separate information page
• a booking or registration page outside the campaign

Skip the button when participants only need to enter a Touchpoint inside the campaign. The landing page already routes people into campaign content.

Field rules

A working button needs all three fields:

• Title — context above the button.
• Label — the button text.
• URL — where the button goes.

Set only some of them and the button won't work: a label with no link goes nowhere, a link with no label leaves the action unclear, and a title alone is not a button. If you don't need a button, leave all three fields empty or hide the section.

If something's blocked

A button needs both a label and a destination to work. Common things to fix in the Call to action section:

• You added a button label but no link — add the URL, or remove the label if you don't need a button.
• You added a link but no label — add the button text so people know what it does.
• The link isn't valid — enter a full web address, including https://.
• You added a title only — a title on its own isn't a working button. Add a label and link, or remove the title.

See Validation & publishing for how OmniLab flags these before you publish.

Related