What is OmniLab
OmniLab is where your team builds games, events, hunts and receipt games that turn visitors into known, opted-in customers.
1 min read
Your team builds each campaign once in Studio. Shoppers take part on campaign pages, on their phone or in store. OmniLab keeps the players, their consents, prizes and results in one place.
The apps
| App | What it runs | Example at Lindenhall |
|---|---|---|
| Games | Wheels, scratch cards, quizzes and other games with prizes | A Christmas wheel of fortune |
| Events | Bookable activities with check-in | Autumn Workshops: pottery, yoga, late-night shopping |
| Treasure Hunts | Trails of objects to find, scan and collect | Halloween Pumpkin Trail |
| Transactions | Receipt games: spend, upload, win | Spend and Win Christmas |
| Smart Links | Short links and QR codes you can redirect, as an add-on | The QR codes on every poster |
What they share
- Sign-up and consent: every campaign can ask people to sign up, accept terms and opt in to marketing.
- Rewards: prizes, coupons and badges work the same way in every app.
- Analytics and integrations: results in real time, sent on to your CRM or email platform if you connect them.
How a campaign runs
- Your team builds the campaign in Studio.
- You publish it.
- People open it from a link, a QR code or your website, and take part.
- OmniLab records who took part, what they won and what they agreed to.
- Your CRM or email tool can pick it up from there.