What is OmniLab
Understand how OmniLab combines campaigns, rewards, data capture, and analytics in one activation platform.
Get a clear picture of what OmniLab does, how its apps fit together, and where your campaigns reach people, before you start building.
What you'll learn
This overview covers what OmniLab includes, how the app suite fits together, and where campaigns reach the people who take part.
The big picture
OmniLab helps B2C brands build and run interactive marketing experiences from one place. It turns anonymous website visitors and in-store foot traffic into known, opted-in audiences, then keeps those audiences engaged through activation, loyalty, and revenue-focused experiences.
Instead of spreading campaign setup, reward logic, consent collection, and follow-up across separate tools, OmniLab keeps them connected in one platform.
OmniLab Campaigns reach people through OmniLab Pages, the consumer-facing layer. OmniLab Pages can run on its own web address or sit inside your existing website. OmniLab can also connect to your CRM, email, and identity systems, so participation data flows out to the tools your team already uses.
The app suite
OmniLab Games
Convert anonymous physical and digital traffic into identified, opt-in audiences through interactive games.
OmniLab Events
Coordinate discovery, booking, check-in, and follow-up for premium brand or venue events.
OmniLab Treasure Hunts
Guide audiences through immersive discovery journeys with progression, storytelling, and rewards.
OmniLab Transactions
Turn proof of purchase into rewards, data capture, and stronger post-purchase follow-up.
OmniLab Smart Links
Distribute trackable links and QR codes across channels without fragmenting reporting.
These five apps are complementary, not competing. Platform provides the shared activation layer behind them.
The shared Platform capabilities
OmniLab Platform brings three shared capabilities into one operating layer:
- Audience acquisition and data: capture Opt-in audiences and collect the data people share with you, then enrich their profiles as they take part.
- OmniLab Games and rewards: run luck-based and skill-based games, set the reward logic, and hand out codes, coupons, or badges.
- Analytics and integrations: track campaign performance in real time, then connect your CRM, email, analytics, and partner systems around the same campaign data.
How it fits together
A typical flow looks like this:
- A team builds a campaign in OmniLab Studio.
- The team publishes the campaign to OmniLab Pages.
- People reach the experience through OmniLab Games, OmniLab Events, OmniLab Treasure Hunts, OmniLab Transactions, or OmniLab Smart Links.
- OmniLab records participation, reward, consent, and engagement data in one place.
- Connected systems such as your CRM or email platform use that data for follow-up.
To see the two surfaces behind this flow, read OmniLab Studio vs. OmniLab Pages next.