OmniLab Transactions

Plan, launch, validate, and measure receipt-based challenges in OmniLab.

1 min read

Run a campaign where shoppers earn rewards by proving what they bought. OmniLab Transactions lets participants upload or scan a receipt, then unlocks rewards only after the receipt clears your checks for the right merchant, the right amount, and your other rules.

This is the format for purchase-based promotions: cashback-style offers, buy-and-win contests, and loyalty mechanics tied to a real transaction rather than a click. Because the receipt carries the merchant, the amount and the date, every participation connects a contact to a verified purchase — which is what makes these campaigns measurable in revenue, not just sign-ups. FMCG brands use it to reach shoppers through any retailer; networks use it to reward spend across their own stores.

The guides below follow how you actually work: understand how a receipt game fits together, build it, review submissions when needed, then measure how it performs.