OmniLab Smart Links
Dynamic, trackable links and QR codes for campaigns, apps, and external destinations.
Share one trackable link or QR code across posters, emails, and signage, and keep full control over where it sends people. OmniLab Smart Links live at the organisation level, separate from your campaigns, so you can update a destination or measure scans without touching the campaign itself.
That separation is what makes OmniLab Smart Links useful day to day. The same printed QR code can stay on a poster, counter card, flyer, or email footer while you change where it points. OmniLab Smart Links work for OmniLab destinations and for outside pages such as app stores, booking flows, retailer websites, or support content.
One OmniLab Smart Link can be used in all your distribution channels at once: a poster QR code, an email, a social bio, in-store signage, and more. Each channel can have its own variant for separate reporting, while the destination stays under your control in one place.
Overview
Learn what OmniLab Smart Links is, which link types it supports, and why it is ideal for tracked QR-based distribution.
Get Started
Create your first OmniLab Smart Link, test it, download its QR code, and confirm your first analytics signal.
Build
Organise folders, choose between Redirection and App Stores, define slugs, and add UTMs and variants.
Launch
Test every share path, generate QR assets, and prepare durable links for print and campaign distribution.
Measure
Run per-link analytics, compare variants, interpret source data, and export link-level reports.
Troubleshoot
Fix slug conflicts, variant setup issues, and gaps between expected traffic and recorded analytics.
Related
QR codes (download, design)
See how OmniLab Smart Links fits into OmniLab's broader QR-code workflow for campaigns and touchpoints.
What OmniLab measures
Understand how OmniLab Smart Link scans fit into OmniLab's wider analytics model.
Key concepts glossary
Look up shared OmniLab terms such as organisation, slug, OmniLab Smart Link, and variant.