Smart Links
Dynamic, trackable links and QR codes for campaigns, apps, and external destinations.
Smart Links is OmniLab's dedicated app for creating dynamic links and QR codes at the organisation level. It sits outside campaign configuration, so you can publish a campaign once, then manage sharing, QR printing, variants, and tracking separately.
That separation is what makes Smart Links so useful in day-to-day operations: the same printed QR code can stay on a poster, counter card, flyer, or email footer while you keep control over where it sends people. Smart Links work just as well for OmniLab destinations as they do for app store pages, booking flows, retailer websites, or support content outside OmniLab.
Overview
Learn what Smart Links is, which link types it supports, and why it is ideal for tracked QR-based distribution.
Get Started
Create your first Smart Link, test it, download its QR code, and confirm your first analytics signal.
Build
Organise folders, choose between Redirection and App Stores, define slugs, and add UTMs and variants.
Launch
Test every share path, generate QR assets, and prepare durable links for print and campaign distribution.
Measure
Run per-link analytics, compare variants, interpret source data, and export link-level reports.
Troubleshoot
Fix slug conflicts, variant setup issues, and gaps between expected traffic and recorded analytics.
Related
QR codes (download, design)
See how Smart Links fits into OmniLab's broader QR-code workflow for campaigns and touchpoints.
What OmniLab measures
Understand how Smart Link scans fit into OmniLab's wider analytics model.
Key concepts glossary
Look up shared OmniLab terms such as organisation, slug, Smart Link, and variant.