OmniLab Games

Build interactive games like wheels, scratch cards, and quizzes that reward participants and capture data.

1 min read

Find the part of the OmniLab Games journey you need, from picking a format to publishing and measuring results.

OmniLab Games is the campaign app for playable marketing formats: prize wheels, scratch cards, reveal cards, quizzes, memory and catcher games, advent calendars and premium 3D experiences. Every game runs the same way underneath — a player opens the campaign from a link or QR code, plays, signs up, and the contact lands on one record with its consent status. You choose the format for the feeling (luck, skill or knowledge) and the platform handles rewards, probabilities and draws.

Most teams start with the Wheel of Fortune: it is the fastest format to explain on a poster. If you already know your format, go straight to Build by game type. For a first campaign, Get Started publishes a working game in about 15 minutes.

OverviewOverviewWhat OmniLab Games is, when to use it, and how it fits the wider platform.Get StartedGet StartedBuild and publish your first game in about 15 minutes.Build by game typeBuild by game typeStep-by-step build guides for each game family.ConfigureConfigureSet up appearance, rewards, opt-in, and other shared settings.LaunchLaunchTest, publish, and distribute your game.MeasureMeasureTrack participation, rewards, and exports for games.TroubleshootTroubleshootFix the most common problems with games and rewards.