Measure
Run Smart Link analytics, compare variants, and export link-level reports.
Measure is where Smart Links becomes operationally valuable. Use per-link analytics when you want to understand one specific QR code or URL, then use the Smart Links Reports view when you need a table or CSV across many links.
Smart Link Analytics
Run the per-link analytics page with a date range and understand what each KPI and chart is telling you.
Scans over time
Use the time-series chart to spot launch peaks, sustained traffic, and unexpected drops.
Device distribution
See whether scans come mainly from mobile, desktop, or other device groups and act on that insight.
Scans by variant
Compare placements, locations, or creative versions by looking at performance one variant at a time.
UTM source and referrer analysis
Understand what the source and referrer widgets show, and why those values sometimes differ.
Analytics exports
Use the Smart Links reports table and CSV export when you need link-level reporting outside OmniLab.