Measure
Run OmniLab Smart Link analytics, compare variants, and export link-level reports.
See how your OmniLab Smart Links are performing and decide what to do next. Open the analytics for one OmniLab Smart Link when you want to understand a single QR code or link. Open the Reports view when you need a table or CSV across many links.
OmniLab Smart Link Analytics
Run the per-link analytics page with a date range and understand what each KPI and chart is telling you.
Scans over time
Use the time-series chart to spot launch peaks, sustained traffic, and unexpected drops.
Device distribution
See whether scans come mainly from mobile, desktop, or other device groups and act on that insight.
Scans by variant
Compare placements, locations, or creative versions by looking at performance one variant at a time.
UTM source and referrer analysis
Understand what the source and referrer widgets show, and why those values sometimes differ.
Analytics exports
Use the OmniLab Smart Links reports table and CSV export when you need link-level reporting outside OmniLab.