Scans by variant
Compare the placements of a Smart Link, such as two posters, to see which one works best.
1 min read
Scans by Variant, in a Smart Link's analytics, splits the scans between its variants. For the Pumpkin Trail posters, it compares the main entrance with the Food Court.
Read it fairly
- Compare like with like. A poster at the entrance sees more people than one in a corridor. Compare placements with similar footfall, or look at the trend, not the total.
- Scans on the main link aren't in any variant. They come from the main QR code, a link shared without
?v=, or a mistyped variant ID. - A variant with no scans may never have been printed, or its QR code sits in the wrong place. Scan it yourself to check.
- Give it time. A few days of data hides the difference between a busy Saturday and a quiet Tuesday.
Act on it
Move the weak placement, reprint it bigger, or change its call to action, then compare the next weeks. Keep the same variant ID, so the history stays together.