Smart Link analytics
Open a Smart Link's analytics, choose the dates, and read its scans, devices, variants and sources.
Each Smart Link has its own analytics: how often it was scanned, on which devices, through which variant, and from where. For all your links together, open Analytics in the side menu.
Run the analytics
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On the Smart Link's details page, select See Full Analytics.
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Set the Start Date and End Date.
They open on the last seven days. Times are in your centre's time zone, shown by the ⓘ next to each date.
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Select Run.
What you'll see
| Panel | What it tells you |
|---|---|
| Number of scans | Every opening of the link, QR scans and clicks alike |
| Unique devices | How many different phones and computers opened it, per day: the same phone on two days counts twice |
| Avg. scans per device | Scans divided by devices. Well above 1 usually means the same phones scanning several times a day, often your own tests |
| Scans Over Time | Scans per hour or per day: see Scans over time |
| Device Distribution and Top Devices | Mobile, desktop, tablet and bot: see Device distribution |
| Scans by Variant | Each placement's share: see Scans by variant |
| Top UTM Sources and Top Referrers | Where the scans came from: see UTM sources and referrers |
A panel that says "No … data available" has nothing in those dates: widen them, or see Scans don't show up.
Across all your links
Analytics in the side menu adds up every Smart Link of the centre selected at the top of the menu, with Active Smart Links and Best Performing Smart Links but no Scans by Variant. For a table you can download, use Reports: see Analytics exports.