Smart Link Analytics
Run the per-link analytics view, choose a date range, and understand the main Smart Link metrics.
In this article, you'll learn how to run analytics for one Smart Link, what each KPI and chart means, and when to switch from the per-link view to the broader Reports table.
What this analytics view is for
Smart Link analytics is the quickest way to answer questions about one specific public link or QR code:
- How many times was it scanned?
- How many unique devices used it?
- Which variant performed best?
- Which sources, devices, and referrers appear most often?
This view is link-specific. If you need a CSV across many Smart Links, use the Reports view instead.
Run analytics for a Smart Link
Open the Smart Link detail page
Go to the Smart Link you want to review, then click See Full Analytics.
Set the reporting window
Choose Start Date and End Date for the period you want to analyze.
Click Run
Click Run to load the Smart Link metrics and charts for the selected period.
If you are reviewing a newly launched Smart Link, make sure your date range includes the first test scans or the launch date itself.
The main KPIs
At the top of the page, OmniLab shows three core KPIs:
| KPI | What it tells you |
|---|---|
Number of scans | Total Smart Link scan or click volume in the selected period |
Unique devices | Approximate number of distinct devices recorded |
Avg. scans per device | Repeat engagement level across the devices that used the Smart Link |
After you click Run, the page loads the KPI row and the widgets below for the selected period.
The charts and lists you will see
Below the KPIs, the page breaks the traffic down in several ways:
| Widget | What to look for |
|---|---|
Scans Over Time | Traffic peaks, launch spikes, and drops in momentum |
Device Distribution | Whether traffic is mainly mobile, desktop, or another device group |
Scans by Variant | Which placement, channel, or location performed best |
Top UTM Sources | Which tracked sources appear most often |
Top Devices | Which device or browser families are most common |
Top Referrers | Which websites or referrer sources sent traffic when available |
How to use the results
Use this page to make practical launch and distribution decisions:
- compare one poster location against another with
Scans by Variant - spot high-traffic periods in
Scans Over Time - confirm that mobile traffic dominates before optimizing a destination page for smaller screens
- compare organic and campaign-tagged traffic using
Top UTM Sources - understand where referrals are coming from when referrer data is available
When to use Reports instead
Use the Smart Links Reports view when you need:
- a table across many Smart Links
- CSV export
- link-level fields such as slug, status, type, scans, unique devices, last activity, expiration date, or UTM values
Per-link analytics and Reports serve different jobs
Use Smart Link Analytics to understand one link deeply. Use Reports when you need a broader operational view or a CSV outside OmniLab.
Related
Scans over time
Go deeper into the time-series chart and how to interpret launch peaks and traffic drops.
Scans by variant
Compare locations, channels, and placements under one Smart Link.
Analytics exports
Use the Reports view and CSV export when you need link-level reporting outside the per-link analytics page.