Device distribution

See whether a Smart Link is scanned on phones, tablets or computers, and on which systems.

1 min read

Two panels of a Smart Link's analytics show the devices behind the scans.

PanelWhat it counts
Device DistributionEach scan as mobile, tablet, desktop or bot
Top DevicesThe operating system: iOS, Android, Windows, macOS and so on

What to look for

  • Mostly mobile: expected for a QR code on a poster or a flyer. The destination must work well on a phone.
  • More desktop than you expected: the link is being clicked in an email or on a website, not scanned. That's fine for a newsletter link, surprising for a poster.
  • Bots: link previews in chat apps and email security scanners open links before people do. A few are normal. Many bots right after you send an email mostly mean the scanner checked every link.
  • For an App Stores link: compare iOS with Android in Top Devices, and check the Default URL (Fallback) if desktop is high.

The panels count scans, not people. One phone that scans five times counts five.

Next steps

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